How to Improve Omnichannel Engagement with BOPIS

Wiser's whitepaper Why BOPIS is Necessary for Omnichannel Engagement

In an omnichannel world, retailers must be able to meet shoppers on their preferred channel in order to gain and sustain their loyalty. Here at Wiser, we’ve just written up a whitepaper to help retailers tackle the topic of Why BOPIS is Necessary for Omnichannel Engagement.   BOPIS, or buy online pick up in-store, is gaining steam in the industry, as a recent Retail TouchPoints report suggested that 90 percent of retailers will offer BOPIS by 2021. And shoppers are taking note. In fact, NRF found that of the shoppers…

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7 Key Insights About MAP Monitoring and Compliance

Top 7 insights for minimum advertised price

This is a guest post by Tim Taich, Interim General Counsel at Wiser. The brick and mortar and online retail worlds are merging into an “omnichannel” or “unified commerce” mode of customer engagement, bringing consistency across channels in merchandising and pricing, as well as ease in selection, fulfillment, and returns.  Successful omnichannel marketing requires leading brands to support brand value with consistency in quality, service, support, and pricing.  A well-crafted and thoughtfully enforced MAP (Minimum Advertised Price) policy is a critical tool for achieving these objectives and riding the wave of unified…

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How Brands Can Take Action on MAP Violators

This is an orange image with a red x and the words "map violators".

Minimum Advertised Price (MAP) policies and agreements have become a requirement for many brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand. Having a MAP policy is the first step toward stopping MAP violators with many more that follow. Once you have out a policy in place, you’ll need to monitor for MAP violations to ensure sellers are compliant on an ongoing basis. After all, they…

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Join Us for a Brand Protection and Growth Webinar

This is an image of the Wiser brand protection webinar, hosted by OIA.

Selling online means battling rogue sellers, some of which you have no formal relationship with. Brands are left scratching their heads as to how those distributors got ahold of their products, and in the meantime, brand value erodes from products being incorrectly presented and priced. Brands need more control over the online landscape in order to thrive in this new era of retail.   To help brands combat quality issues, rogue distributors, and MAP violations, we’re co-hosting a brand strategy webinar on…

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New Direct to Consumer Guide from Wiser and CPC Strategy

This is an image of Wiser's wholesale brand direct to consumer guide.

Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. We’ve just wrapped up an eBook with our friends over at CPC Strategy called The Wholesale Brand Disruption Guide. It is full of case studies from brands that have made a dent in the DTC market and actionable tips to help brands that are on the fence gain the insights they need to enter new markets confidently.   Here are just a few of the things you’ll learn from our joint eBook: …

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