New Direct to Consumer Guide from Wiser and CPC Strategy

This is an image of Wiser's wholesale brand direct to consumer guide.

Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. We’ve just wrapped up an eBook with our friends over at CPC Strategy called The Wholesale Brand Disruption Guide. It is full of case studies from brands that have made a dent in the DTC market and actionable tips to help brands that are on the fence gain the insights they need to enter new markets confidently.   Here are just a few of the things you’ll learn from our joint eBook: …

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How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

This is a guest article by Clement Ng, Customer Success Manager at Wiser.  Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products? How can you maintain a market value for your products when it feels like everyone is just in a race to the bottom? By leveraging a well thought out MAP…

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What the New CJEU Ruling Means for EU Luxury Brands

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand. After all, if you could fill your online basket with a luxury high priced item, as well as a low priced commodity…

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Join Us for Our Upcoming Brand Protection Webinar

This is an image of an invitation to a brand protection webinar with Wiser.

Halloween is here and instead of letting creepy unauthorized sellers take a toll of your brand value, identify and investigate them. On Tuesday, November 7th at 10 am PST/1 pm EST, we’ll be co-hosting a webinar with the leading brand protection law firm, Vorys, Sater, Seymour and Pease, titled Who is Selling Your Products? | Identifying and Investigating Rogue Marketplace Sellers.   In this brand protection webinar, we’ll discuss the current state of brands on online marketplaces and address strategies to help brands police their products and content across…

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Price and Prejudice: Putting a Price Tag on Brand Value

FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Holiday sales, doorbusters, and loss-leaders will lure customers looking for presents for their loved ones (or maybe themselves), and sales outlets large and small are scrambling to get an edge on their competitors. Your resellers may assume that, by violating or skirting MAP policies, they…

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