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How To Define And Leverage Shopper Marketing

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry.  

Evidence of that includes the various, nebulous definitions of shopper marketing, with language …

August 16, 2018

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Making Sure Your MAP Policy is Legal

In the words of the 1890 Sherman Antitrust Act, “Every contract, combination in the form of trust or other-wise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations,” is considered

July 19, 2018