Product Update: Google Shopping Data is Now Daily

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Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads.   And why not?   This year alone, Google Shopping is responsible for generating more than 85 percent of clicks among consumers looking to make a purchase on Google. And that number is poised to grow as more consumers shop online.   For many brands and retailers, this presents both an opportunity and a challenge.   An opportunity in the sense that having your products priced competitively increases…

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Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins

This is an image of a person shopping on a smartphone with the text "Google Shopping + AdWords Increased Margins."

This is a guest article by Roy Steves, co-founder of StatBid. While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. Used correctly, these tools give you the ability to capture your fair share of the market, while striking your competitors where they are weakest.  There are a few tools that Google provides with regard to our…

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How to Win with In-Store Competitive Intelligence

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. That certainly rings true for some industries and categories more than others, but on the whole 91% of all retail is still done in-store. RetailDive notes the top two reasons customers are shopping in-store as being able to see, touch, feel, and try out the items, as well as take the items…

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Why You Should Consider Automating Competitive Price Analysis

Having a competitive price along with added value are the keys to outperforming your competitors. Unfortunately, perfecting a pricing strategy isn’t an easy task, and it requires continuous monitoring. To maintain a competitive price, retailers need to either change prices internally or put a pricing engine to work on their behalf. In this blog post we’ll share what competitive price analysis is, and the reasons retailers should consider automation. Defining Competitive Price Analysis Competitive price analysis is the process of collecting and analyzing competitors’ pricing. Using the collected data, you’re able to compare prices and see when your competitors ran promotions and sales. Over time, you gather enough data to identify…

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How to Get Ahead with Competitive Intelligence Data

Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race. In fact, this competitive focus allows you to go beyond understanding what is happening around you…

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