Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins

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This is a guest article by Roy Steves, co-founder of StatBid. While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. Used correctly, these tools give you the ability to capture your fair share of the market, while striking your competitors where they are weakest.  There are a few tools that Google provides with regard to our…

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How to Win with In-Store Competitive Intelligence

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. That certainly rings true for some industries and categories more than others, but on the whole 91% of all retail is still done in-store. RetailDive notes the top two reasons customers are shopping in-store as being able to see, touch, feel, and try out the items, as well as take the items…

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How to Get Ahead with Competitive Intelligence Data

Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race. In fact, this competitive focus allows you to go beyond understanding what is happening around you…

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How to Successfully Compete Against Amazon

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One of the biggest names dominating eCommerce today is Amazon. It’s nearly impossible to shop for anything without first checking out Amazon. They may not always have the best prices, but without a doubt, they have one of the fastest and most reliable shipping services, not to mention one of the widest range of products around. Their combination of convenience and customer service has allowed them to become a giant in this space. For other retailers selling goods online, Amazon…

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Top 5 Ways Retailers are Using Crowdsourcing

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Crowdsourcing is the way of the future for collecting data at the store level as quickly as possible. There are endless amounts of information to be collected to drive your business decisions, and we understand that can be very overwhelming. But that’s ok! We are here to tell you the top 5 ways companies are using crowdsourcing to inspire you to be innovative. 1. Compliance, Compliance, Compliance The number one way companies are using our platform is to measure compliance across stores…

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