Online data collection offers insight into the current marketplace and allows you to make data-driven decisions for your business. While no one would really disagree that online data collection is critical to success in eCommerce, its capabilities and limitations are …
Television Tracker: Who Do Consumers Love [PART 1 & 2]
Television brands live in a highly competitive environment. These brands are constantly competing to make lasting impressions on consumers and we took a look into what factors lead to a purchase amongst consumers.
Our data was collected within a four-hour …
June 1, 2018
An Insider’s View of In-Store Performance Metrics with Private Crowd
What makes a retail location successful is largely based on choice. Where is it located? What products does it carry? Who is the store’s target market? The same is true for retailers and brands that choose to use in-store performance …
May 11, 2018
Why Retail Data Needs a Human Component
In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion? How do we train our employees so the …
March 13, 2018
Wiser Black Friday 2017 Data Featured on CNBC’s Squawk Box
Wiser data came in handy for CNBC Squawk Box reporter, Courtney Reagan’s segment called Black Friday big picture shopping action on Black Friday 2017. Reporting from Woodbridge Center mall in Woodbridge, New Jersey, Reagan explained how retail sales did on …
November 24, 2017
How to Get Ahead with Wiser’s In-Store Retail Software
I recently caught up with Tom Vieira, Director of Product Management on the in-store side here at Wiser. Tom is a tech-centric product leader with deep experience in usability, product design, and agile development practices.
I spoke with Tom about …
October 24, 2017
Promotions and Discounts: 2017 Back-to-School Trends
Kids are waving good-bye to summer and starting school, which means back-to-school sales are coming to an end and this year’s back-to-school trends are unraveling. Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 billion.…
August 29, 2017
[Infographic] Don’t Miss the Back-to-School Sales Bus: The 6 Latest Retail Tips
It’s that time of the year again, back-to-school sales are ramping up, and this back-to-school season consumer spending is the highest forecasted since 2012! So don’t be late, because you don’t want to miss the second biggest spending holiday …
July 25, 2017
Testing Activewear Commentary with Historical Retail Data
The next big thing in shopping? Activewear, says a McKinsey report—”athletic wear has grown significantly in response to consumers’ push for casualization, having grown at 10 percent over the past ten years, according to the McKinsey Global Fashion Index, …
July 7, 2017