Did you see plenty of crowds—and great deals—this Black Friday? Before the kick-off to the holiday shopping season arrived, the National Retail Federation estimated more than 164 million shoppers from Thanksgiving through Cyber Monday.
That was just an estimate, though. …
November 29, 2018
Walk into a retailer in late August or early September, and there’s a good chance you see seasonal displays. In fact, the “Christmas Creep” frequently draws complaints from shoppers and retail pundits. However, retailers know there’s value in seasonal displays. …
October 5, 2018
Headphones. Step outside and you’ll see headphones of all shapes, sizes, and brands as we go about our days. There are ear buds, on-ear, over-ear, and many more. How to choose which style is best? Wiser asked in-store shoppers what …
October 1, 2018
Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights?
This is something that we …
September 13, 2018
It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk of your yearly sales could happen in the next few months. Are you ready?
In a bid to say “Yes! …
September 6, 2018
What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is.
This is especially true in …
August 21, 2018
Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry.
Evidence of that includes the various, nebulous definitions of shopper marketing, with language …
August 16, 2018
How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t mean you can’t have confidence in your data and glean actionable insights from it.
One key way that you …
August 7, 2018
As technology advances, brick-and-mortar stores will continue to hold a special place in the hearts of consumers. In fact, 75 percent of consumers still want to see a product in stores before making a purchase. This doesn’t mean retailers aren’t …
July 31, 2018
