Data Quality

Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights?

This is something that we …

It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk of your yearly sales could happen in the next few months. Are you ready?

In a bid to say “Yes! …

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry.

Evidence of that includes the various, nebulous definitions of shopper marketing, with language …

As technology advances, brick-and-mortar stores will continue to hold a special place in the hearts of consumers. In fact, 75 percent of consumers still want to see a product in stores before making a purchase. This doesn’t mean retailers aren’t …