Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry.
Evidence of that includes the various, nebulous definitions of shopper marketing, with language …
August 16, 2018
How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t mean you can’t have confidence in your data and glean actionable insights from it.
One key way that you …
August 7, 2018
As technology advances, brick-and-mortar stores will continue to hold a special place in the hearts of consumers. In fact, 75 percent of consumers still want to see a product in stores before making a purchase. This doesn’t mean retailers aren’t …
July 31, 2018
Summer back to school shopping is not just an annual event, it’s the second biggest shopping season of the year! BTS not only boosts sales in the retail industry, but it also serves as a fun bonding activity …
July 25, 2018
How can you better position your brand for success in the outdoor retail industry? One solution is through actionable insights into your space that are current, customizable, and accurate. To help achieve these goals, Wiser has put together a new …
July 19, 2018
Online data collection offers insight into the current marketplace and allows you to make data-driven decisions for your business. While no one would really disagree that online data collection is critical to success in eCommerce, its capabilities and limitations are …
June 28, 2018
Television brands live in a highly competitive environment. These brands are constantly competing to make lasting impressions on consumers and we took a look into what factors lead to a purchase amongst consumers.
Our data was collected within a four-hour …
June 1, 2018
What makes a retail location successful is largely based on choice. Where is it located? What products does it carry? Who is the store’s target market? The same is true for retailers and brands that choose to use in-store performance …
May 11, 2018
In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion? How do we train our employees so the …
March 13, 2018
