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How To Define And Leverage Shopper Marketing

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry.

Evidence of that includes the various, nebulous definitions of shopper marketing, with language …

August 16, 2018

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Why Retail Data Needs a Human Component

In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion? How do we train our employees so the …

March 13, 2018