While the Monday morning retail meeting isn’t always the high point of the week, it doesn’t have to be the low point either. Most of the pain here seems to be centered on one question: “What happened to sales last …
The Year of the Data Scientist
The modern world is filled with an infinite amount of information. Companies are now able to collect data on any element of their company and use it for analysis. Each year, companies discover new factors directly affecting the success of …
February 29, 2016
Industry Insights: Promotional Products & Office Swag
Advertising and promotional products (those with a corporate logo—a branded baseball cap or tote bag, for example) continue to be cost-effective means for companies worldwide to increase public awareness of themselves. The statistics behind such products are convincing—80 percent of …
January 20, 2016
Drive the Bandwagon: How to Catch Assortment Trends Early
Have you ever liked something before it was cool? And as soon as it got cool you had an “I told you so” attitude with all of your friends? This is normally the case in the music community for artists …
October 7, 2015
How to Impact the Path to Purchase with Predictive Analytics
As an online retailer, you often have to act as a palm reader to gain a better understanding of how you can improve the shopping experience on your site. What are customers going to want to be greeted with? What …
September 2, 2015
How to Choose the Right Inventory Management Software
The following is a guest post from Jacqueline Wibowo of TradeGecko.
So you’ve given in to all the buzz about how your business would thrive best with an inventory management software, how it could save you time and money, …
August 6, 2015
Get Big Results From Big Data With Wiser’s New eBook
What is big data? Some say that it is “the oil of the 21st century” while others call it “the new soil.” Whatever it may be, one thing is certain, it is constantly growing and it doesn’t seem like it’s …
July 29, 2015
Why Data Alone Isn’t Enough To Succeed
It’s fun to think of eCommerce as a swimming pool filled with data, with retailers jumping right on in. There’s so much data being created every day, but you probably already knew that. From competitor prices to customer traffic, data …
July 27, 2015
Control the Future of Your Business with Predictive Analytics
In online retail, it’s possible to travel to the past, thanks to data. What were customers’ paths to your store at this time last year? Different tools like Google Analytics can actually show you. Who abandoned their cart? Who bought …
July 6, 2015