In online retail, it’s possible to travel to the past, thanks to data. What were customers’ paths to your store at this time last year? Different tools like Google Analytics can actually show you. Who abandoned their cart? Who bought …
How to Beat Your Digital Competitors – With Great Data
The following is a guest post from our partners at RetailOps
As a marketplace and omnichannel retailer, your product titles and descriptions – next to price and reviews – are two of the strongest assets you have to win over …
June 30, 2015
How Wiser Can Help You Master Your Amazon Assortment
Monitoring your competition on the Amazon marketplace can be a lot like swimming against the current of the river it’s named after. An Amazon seller can experience some turbulence based on changes in their competitors’ prices, inventory, and more. Staying …
April 22, 2015
Scary eCommerce Problems and Their Solutions
Every retailer has experienced webstore problems that would give any ecommerce professional jeepers creepers. Low traffic, conversion rates, a graveyard of abandoned carts, these are the tell-tale signs that your webstore is haunted. But don’t fret! Every scary aspect of …
October 31, 2014
Black Friday + Cyber Monday = Mobile Bonanza
With Black Friday and Cyber Monday behind us, the impact of mobile devices on online shopping has really taken front and center stage.
Online sales put out record breaking numbers, showing an increase of over 20% compared to 2012. Mobile …
December 17, 2013
Where online retailers should allocate their marketing budget. Spoiler: still search
In order to compete successfully online, one needs to know how to get the attention of their target audience. In a recently released report, research group Forrester and Shop.org reported on the overall state of online retail and how retailers …
October 16, 2013