A premium brand reputation is well-earned. However, it can also be quickly eroded through third-party vendors, unauthorized sellers, and improper pricing.
For TYR Sport, a leading manufacturer of competitive swim and triathlon gear, protecting their premium reputation meant enacting …
March 6, 2019
Given the power of price during consumers’ paths to purchase, it’s not surprising that companies in the retail space need a comprehensive, efficient solution to monitor prices, make adjustments, and stay competitive.
For Belami Ecommerce, a leading Ecommerce services provider…
January 14, 2019
Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season.
Our thought process went like this: The holiday season is …
December 13, 2018
Is your brand on Amazon? If so, you are far from alone. As much as 53 percent of paid units sold on Amazon in Q3 2018 were sold by third parties. There are more than 5 million sellers across the …
November 8, 2018
The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon.
Amazon is projected to collect nearly 50 percent …
November 1, 2018
Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new working relationships between buyer and seller. Pricing strategies of today are not the pricing strategies of tomorrow. But what does …
October 30, 2018
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers …
October 10, 2018
Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, …
October 9, 2018
You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers and retailers.
As you probably know, MAP compliance is the de facto method for most manufacturers to …
October 4, 2018
