How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s a good one. Marketplaces like Amazon are few and far between, and the sheer number of sellers, aggressive pricing tactics …
[Webinar] How to Enforce MAP and How Brands Find MAP Success
Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9th, Wiser hosted a webinar that explored how …
May 13, 2019
When Retail Partners Go Rogue: Warning Signs and Prevention
We often hear of unauthorized third-party sellers disrupting price parity and creating price erosion in the online marketplace. While often assumed to be counterfeiters, individual “basement bandits” reselling products, or professional liquidators, on occasion that’s not the case. The pressure …
April 30, 2019
How to Convert Unauthorized Sellers into Authorized Sellers—Or Stop Them in Their Tracks
Control is incredibly important for retail brands. You need to control your brand image, your products, your resale channels, and much more. Loss of control at any point along the path from product inception to the customers’ hands can hurt …
April 9, 2019
[Case Study] TYR Sport Protects Premium Reputation with Automated MAP Monitoring, Pricing Intelligence
A premium brand reputation is well-earned. However, it can also be quickly eroded through third-party vendors, unauthorized sellers, and improper pricing.
For TYR Sport, a leading manufacturer of competitive swim and triathlon gear, protecting their premium reputation meant enacting …
March 6, 2019
[Case Study] How Belami Ecommerce Increased Revenue and Achieved Price Parity with Automated Pricing Solutions
Given the power of price during consumers’ paths to purchase, it’s not surprising that companies in the retail space need a comprehensive, efficient solution to monitor prices, make adjustments, and stay competitive.
For Belami Ecommerce, a leading Ecommerce services provider…
January 14, 2019
Do MAP Violations Increase During the Holidays?
Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season.
Our thought process went like this: The holiday season is …
December 13, 2018
Don’t Let 3P Sellers Hurt Your Amazon Brand Reputation
Is your brand on Amazon? If so, you are far from alone. As much as 53 percent of paid units sold on Amazon in Q3 2018 were sold by third parties. There are more than 5 million sellers across the …
November 8, 2018
What to Do If Major Retailers Violate MAP
The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon.
Amazon is projected to collect nearly 50 percent …
November 1, 2018