Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that …
Brand Erosion: Its Causes and How to Prevent It
Consumers today have more choices than ever before. More marketplaces, more products, and certainly more brands. This is great for your average shopper, but it adds a layer of complexity and an additional challenge for brands. It’s easy for consumers …
July 16, 2019
How to Enforce MAP Pricing on Amazon
How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s a good one. Marketplaces like Amazon are few and far between, and the sheer number of sellers, aggressive pricing tactics …
June 4, 2019
[Webinar] How to Enforce MAP and How Brands Find MAP Success
Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9th, Wiser hosted a webinar that explored how …
May 13, 2019
When Retail Partners Go Rogue: Warning Signs and Prevention
We often hear of unauthorized third-party sellers disrupting price parity and creating price erosion in the online marketplace. While often assumed to be counterfeiters, individual “basement bandits” reselling products, or professional liquidators, on occasion that’s not the case. The pressure …
April 30, 2019
How to Convert Unauthorized Sellers into Authorized Sellers—Or Stop Them in Their Tracks
Control is incredibly important for retail brands. You need to control your brand image, your products, your resale channels, and much more. Loss of control at any point along the path from product inception to the customers’ hands can hurt …
April 9, 2019
[Case Study] TYR Sport Protects Premium Reputation with Automated MAP Monitoring, Pricing Intelligence
A premium brand reputation is well-earned. However, it can also be quickly eroded through third-party vendors, unauthorized sellers, and improper pricing.
For TYR Sport, a leading manufacturer of competitive swim and triathlon gear, protecting their premium reputation meant enacting …
March 6, 2019
[Case Study] How Belami Ecommerce Increased Revenue and Achieved Price Parity with Automated Pricing Solutions
Given the power of price during consumers’ paths to purchase, it’s not surprising that companies in the retail space need a comprehensive, efficient solution to monitor prices, make adjustments, and stay competitive.
For Belami Ecommerce, a leading Ecommerce services provider…
January 14, 2019
Do MAP Violations Increase During the Holidays?
Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season.
Our thought process went like this: The holiday season is …
December 13, 2018