What is brand reputation? It is everything. Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how much trust is placed in your brand. It is how people feel when they buy your brand. How …
MAP vs MSRP: Pricing in an Omnichannel World
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down …
August 30, 2018
The Top 4 Reasons Why Retailers Should Care About MAP Monitoring
Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image, profit …
August 23, 2018
Making Sure Your MAP Policy is Legal
In the words of the 1890 Sherman Antitrust Act, “Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations,” is considered …
July 19, 2018
7 Key Insights About MAP Monitoring and Compliance
The brick and mortar and online retail worlds are merging into an “omnichannel” or “unified commerce” mode of customer engagement, bringing consistency across channels in merchandising and pricing, as well as ease in selection, fulfillment, and returns. Successful omnichannel marketing …
April 4, 2018
How Brands Can Take Action on MAP Violators
Minimum Advertised Price (MAP) policies and agreements have become a requirement for many brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand. Having a MAP …
March 1, 2018
Join Us for a Brand Protection and Growth Webinar
Selling online means battling rogue sellers, some of which you have no formal relationship with. Brands are left scratching their heads as to how those distributors got ahold of their products, and in the meantime, brand value erodes from products …
February 27, 2018
How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products
Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end …
December 27, 2017
What the New CJEU Ruling Means for EU Luxury Brands
The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the …
December 19, 2017