Minimum Advertised Price (MAP) policies and agreements have become a requirement for many brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand. Having a MAP …
Join Us for a Brand Protection and Growth Webinar
Selling online means battling rogue sellers, some of which you have no formal relationship with. Brands are left scratching their heads as to how those distributors got ahold of their products, and in the meantime, brand value erodes from products …
February 27, 2018
How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products
Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end …
December 27, 2017
What the New CJEU Ruling Means for EU Luxury Brands
The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the …
December 19, 2017
Join Us for Our Upcoming Brand Protection Webinar
Halloween is here and instead of letting creepy unauthorized sellers take a toll of your brand value, identify and investigate them. On Tuesday, November 7th at 10 am PST/1 pm EST, we’ll be co-hosting a webinar with the leading …
October 31, 2017
New [Whitepaper]: Ensure MAP Policy Success
Brands and manufacturers realize that resellers might not always have their best interest in mind. With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, …
October 5, 2017
Investigation Basics: Investigating Third-Party Online Sellers
Manufacturers attempting to control distribution, including through online channels, know they must actively monitor third-party websites and marketplaces.
By keeping tabs on these channels, they can identify possible instances of the unauthorized sale of their products. Effective monitoring tools for …
September 8, 2017
New [Infographic] Answers: How Can I Protect my Brand?
Your pricing matters more than you realize. It colors consumer perception of your brand for the foreseeable future. If their perception doesn’t align with what they’re looking for, or if your pricing is not optimal, you can say goodbye to …
April 3, 2017
Monitoring Competitors: How to Keep Your Spy Game Strong
Get ready to break out the martinis and enter the world of a marketing spy. Research is critical for any big decision, change in direction, or product launch. You must know your competitors’ moves to help you outwit them and …
March 24, 2017