Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new working relationships between buyer and seller. Pricing strategies of today are not the pricing strategies of tomorrow. But what does …
Unauthorized Sellers: Identify Violators and Protect Your Brand
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers …
October 10, 2018
No Price Wars: How to Compete Without Racing to the Bottom
Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, …
October 9, 2018
MAP Compliance vs Brand Compliance: What’s the Difference?
You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers and retailers.
As you probably know, MAP compliance is the de facto method for most manufacturers to …
October 4, 2018
Loopholes in MAP: How and When it’s OK to Let Prices Drop
In speaking with brands attempting to control online pricing with MAP monitoring and enforcing strategies, we hear that they have hit points in the process where this felt like an uphill battle. Countless hours in tracking and formatting violation notices, …
September 25, 2018
How to Protect Your Brand Reputation Across Unified Commerce
What is brand reputation? It is everything. Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how much trust is placed in your brand. It is how people feel when they buy your brand. How …
September 18, 2018
MAP vs MSRP: Pricing in an Omnichannel World
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down …
August 30, 2018
The Top 4 Reasons Why Retailers Should Care About MAP Monitoring
Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image, profit …
August 23, 2018
Making Sure Your MAP Policy is Legal
In the words of the 1890 Sherman Antitrust Act, “Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations,” is considered …
July 19, 2018