Selling on the Amazon marketplace is a huge opportunity for success but it won’t come easy. To get ahead in the hyper-competitive Amazon marketplace, it is important for you to stand out, meaning you have to constantly manage your brand. …
Why MAP Monitoring Tools Don’t Have to Be Expensive
Sometimes people will pay more for unnecessary add-ons on certain devices, like refrigerators. Over the past decade, we’ve seen some pretty impressive refrigerator models hit the market. Some have TVs, some have WiFi, and built-in apps to access directly from …
August 31, 2015
What is Minimum Advertised Price and Why Do Retailers Need It?
If you’re a retailer, you’re probably used to small manufacturers reaching out to you to sell their products in your store. Many retailers often consider these requests to be burdensome, but really they are often gateways to incredibly valuable relationships. …
August 24, 2015
Key Questions to Consider When Building A MAP Policy
For those unfamiliar, MAP stands for minimum advertised price. It’s a legal agreement in the U.S. between manufacturers and retailers to not advertise their products below a certain price.
An architect has to keep two aspects in mind when …
May 28, 2015
Three Methods To Remember When Selling To Retailers
Terms and conditions might be the most under-appreciated pair of words this world has ever seen. They’re dry, hard to read, and even harder to discuss. However, without terms and conditions, chaos would ensue. They lay the foundation to build …
April 6, 2015
4 Essential Tips to Keep Your Brand Pricing Intact
Putting a product you worked hard on into another seller’s hands can be difficult. Will they give it the respect it deserves? Will they price it in a way that upholds your brand guidelines? Many manufacturers’ brand equity is fragile, …
March 30, 2015
The Future of Retail Could Be in The Hands of the Brand Manufacturers
The line between retailers and manufacturers is becoming blurred. Not in a creepy way that Robin Thicke sang about, but in a transitional way. In the wake of increasing MAP violations, many brands and manufacturers are starting to consider …
February 9, 2015
Brand Protection: The Effect of MAP Violations on Manufacturers
As the competition among retailers intensifies, manufacturers need to step up and fight for their prices.
Competition among retailers has reached new heights as more and more retailers enter the market. As a result, the level of manufacturers’ anxiety, in …
July 21, 2014
Top 3 Ways to Take Down MAP Abuse
One of the most common issues manufacturers face is abuse of MAP. MAP, or “Minimum Advertised Price,” is essentially a price floor that a manufacturer determines for its products, and in an ideal world, a number that retailers won’t …
July 8, 2013