The line between retailers and manufacturers is becoming blurred. Not in a creepy way that Robin Thicke sang about, but in a transitional way. In the wake of increasing MAP violations, many brands and manufacturers are starting to consider …
Brand Protection: The Effect of MAP Violations on Manufacturers
As the competition among retailers intensifies, manufacturers need to step up and fight for their prices.
Competition among retailers has reached new heights as more and more retailers enter the market. As a result, the level of manufacturers’ anxiety, in …
July 21, 2014
Top 3 Ways to Take Down MAP Abuse
One of the most common issues manufacturers face is abuse of MAP. MAP, or “Minimum Advertised Price,” is essentially a price floor that a manufacturer determines for its products, and in an ideal world, a number that retailers won’t …
July 8, 2013