View Post

In-Store Audits Replace Focus Groups

Traditional methods of gaining consumer insights have remained much of the same for decades. Brands and retailers still rely on paying to have everyday people come in for focus groups. Members of focus groups are asked to provide honest feedback,

September 23, 2016

Amazon Suits Up

Coming soon to an Amazon website near you…. J. Crew khakis, Ralph Lauren polo shirts, Lord & Taylor suits, Abercrombie & Fitch Co., Neiman Marcus Group Inc. and more! Amazon is in talks with these well-known retailers (and several others) …

March 6, 2014