How to Ensure a Return on Merchandising Investments

how effective is your merchandising

This is a guest post by Carlton Dunn, Senior Account Executive at Wiser.  For too long, brands have had to guess whether or not their in-store display and merchandising investments were actually driving revenue. Displays are part of the standard merchandising playbook, but expensive and time consuming to execute properly. They must be designed, manufactured, and then distributed to retail locations.   Merchandising displays are a common tactic that can be tricky to optimize (with the many variables involved) and attribute lift to. But since everyone is doing it, it is a tactic that…

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Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment

tips to handle out of stocks with a grocery aisle in the background

This is a guest post by Chad Rucker, Sales Director at Wiser.  Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands and retailers. The sale is lost, the shopper is frustrated, and you may have unintentionally driven them to choose a competing brand or shop at a competing store. And, increasingly, the pressure is on suppliers to properly manage inventory allocation or face penalties.    Walmart, for example, recently began enforcing an “On Time, In Full” inventory delivery policy. If suppliers deliver products…

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New [eBook] Wiser’s Complete Guide to Omnichannel Merchandising

This is an image of Wiser's eBook called the Complete Guide to Omnichannel Merchandising.

Optimized merchandising online and in-store is key to retail success. While the functions of the two jobs can be different, some retailers are starting to bring them together to provide more consistency in their omnichannel offerings.   Here at Wiser, we’ve put together a complete guide to omnichannel merchandising. This eBook offers key merchandising strategies that brands and retailers need to implement to improve the way they compete.   Get a sneak peak of our eBook in the excerpt below:  “For in-store…

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How Crowdsourcing Makes In-Store Merchandising More Efficient

Ever tried speed dating? The idea is to try and pre-qualify a potential date in as little time as possible, to determine if you’d like to pursue something with that person at a later point in time. While it may seem cold, the real premise of speed-dating stemmed from Yaacov Deyo’s idea that you could maximize the efficiency of dating by quickly qualifying or disqualifying a potential partner. That was 1998. Today, 20 years later, technology has allowed the idea of speed…

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3 Retailer Red Flags and How to Fix Them

An image of a caution sign with the text "retailer red flags."

This is a guest article by Anthony Madrigal, Sales Director at Wiser.   In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure waters of unified commerce. And while it’s true that the channels, strategy and tactics for gaining omnichannel visibility are changing at a rapid pace, monitoring all of your SKUs across countless websites and brick and mortar stores can be daunting at best. Some retailers like Amazon and Walmart have even made moves…

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