New [eBook] Wiser’s Complete Guide to Omnichannel Merchandising

This is an image of Wiser's eBook called the Complete Guide to Omnichannel Merchandising.

Optimized merchandising online and in-store is key to retail success. While the functions of the two jobs can be different, some retailers are starting to bring them together to provide more consistency in their omnichannel offerings.   Here at Wiser, we’ve put together a complete guide to omnichannel merchandising. This eBook offers key merchandising strategies that brands and retailers need to implement to improve the way they compete.   Get a sneak peak of our eBook in the excerpt below:  “For in-store…

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How Crowdsourcing Makes In-Store Merchandising More Efficient

Ever tried speed dating? The idea is to try and pre-qualify a potential date in as little time as possible, to determine if you’d like to pursue something with that person at a later point in time. While it may seem cold, the real premise of speed-dating stemmed from Yaacov Deyo’s idea that you could maximize the efficiency of dating by quickly qualifying or disqualifying a potential partner. That was 1998. Today, 20 years later, technology has allowed the idea of speed…

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Walmart Limits The Amount Merchandisers Allowed In Their Stores

A chip display in a Walmart aisle.

In order to help manage their store operations, Walmart has decided to streamline their merchandisers. Now, only five companies will be allowed to work in their stores: Anderson, Crossmark, Acosta, Premium, and SAS Retail Services. Advantage Solutions is also allowed in a limited capacity. “The program will benefit Walmart and our suppliers by enabling better coordination with stores, improving the quality and consistency of the work being performed by representatives and enabling our store associates to more effectively complete activities and better…

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What Online Retailers Can Learn About Site Design That Converts

The following article is written by Wiser’s own Ashley Bello On the last evening of 1999, many of us were expecting to wake up the next day and find cars flying up in the air, driverless cars on the road and robots walking around serving mankind. Although most people were incredibly disappointed when Marty McFly didn’t show up at their doorsteps with his floating skateboard, it’s safe to say that the digital revolution has not only impacted our daily lives…

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Brick and Mortar’s On-Demand Capabilities Could Beat Amazon

Trends always have a way of coming back around and the retail industry is no exception. eCommerce is still getting its bearings as more consumers hop online to fuel its rapid growth, but instant gratification is keeping online retailers from really taking over. That’s where physical stores come in. Multichannel retailers with brick and mortar stores have a distinct advantage because they are able to fulfill orders faster than ever. With Amazon’s Prime Now, UberRUSH, and more running the on-demand…

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