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To Be Or Not To Be: A Tale of Price Parity

This is a guest post by Carlton Dunn, Senior Account Executive at Wiser.

First things first, what is price parity? Pricing parity is the practice of keeping your prices consistent across different distribution channels and/or in different marketplaces. For instance, …

February 13, 2018

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Guide to Omnichannel Pricing

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific …

October 12, 2017