New [Infographic]: 6 Promotion Strategies to Get Lingering Merchandise Out

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It’s time for spring cleaning, and the same goes for your warehouse and website. You want to get old merchandise moving to gear up for summer, and our new infographic will help you set a plan to clear it out without ignoring your bottom line. Here’s a sneak peek of what you’ll learn to do in our infographic below: Practice the three Bs of promotions: BOGO, Bundle, Bait Jump on new holidays with creative social media campaigns Rename your clearance…

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How to Plan Margin-Protecting Promotions

After the holiday season comes to a close, it’s time to get creative. Many returns are in and gift cards have been put to good use, so how do you get your repeat and even new customers to check out again? The answer lies in the combination of what your competitors have done in the past and your own internal data.  Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course. Retailers and brands…

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Wiser in the News: The Strategy, Science and Psychology of Holiday Promotions

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Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data.  The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.”  In addition, “In partnership with Wiser, we found that 56% of promotional emails sent this October included free-shipping offers, compared to just 40% in October 2016. Retailers’ incentives: fewer peak-volume surcharges from shipping companies and less…

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How Retail Arrived at Black Friday 2017

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For many years now, the day after Thanksgiving has been full of door buster deals. With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. But the advent and widespread use of eCommerce really changed the way retailers approach the holiday. Shoppers can now checkout from their couches, without having to get the family bundled up at 3am. This is certainly a boon for retailers of all sizes. The next big wave to change…

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Finding a Balance Between Free Shipping and Discounts

Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. There has to be a delicate balance between the two and it’s often hard to know which one will have the biggest impact without testing it out. Many retailers have a “one offer code or coupon valid at a time” policy and this is a good start in terms of preserving margins and having a clear-cut answer as to what shoppers prefer.   Free Shipping and Discounts During the Holidays …

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