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In-Store Audits Replace Focus Groups

Traditional methods of gaining consumer insights have remained much of the same for decades. Brands and retailers still rely on paying to have everyday people come in for focus groups. Members of focus groups are asked to provide honest feedback,

September 23, 2016

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Is Mystery Shopping Dying?

There are plenty of articles on the internet alluding to the death of mystery shopping. Each day new techniques to collect data are coming to the surface and it looks like mystery shopping may be left behind…

But that may …

March 21, 2016