The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products before buying, store associates can help guide shoppers in the right direction, and there’s the instant gratification of buying an …
Do Smartphones Make Mystery Shopping Better?
Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades.
However, the influence of mobile devices …
October 29, 2019
Suggestive Selling and Upselling Techniques for Winning Retailers
How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the answer to the first part—buy more—is suggestive selling or upselling. However, this retail technique doesn’t always work for …
October 22, 2019
How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often.
Why? In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the …
September 17, 2019
8 Simple Tactics to Increase Market Basket Size
The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and you want them to leave satisfied.
Whether you achieve this goal or not can be summed up with one metric: …
August 13, 2019
What Gen Z Wants from Their In-Store Experience
People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will soon have a major impact on brands and retailers. Gen Z was born from roughly 1995 through 2010, which means …
August 6, 2019
Despite Higher Price Point, Samsung Leads in Perceived Value
In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider price, quality, and features in order to provide their perceived value of Sony, Samsung, and LG televisions.
80 percent of …
June 6, 2019
Which Questions Should You Be Asking Consumers?
Mystery shoppers are your eyes and ears into the current retail landscape inside brick-and-mortar stores. Collecting data from smartphone-enabled shoppers offers many benefits, but to reap all of the rewards, you need to ask the right questions. There is a …
May 23, 2019
How Can You Measure In-Store Shelf Health?
Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much more is extremely important, but it’s also difficult to keep track of within all stores nationwide. Luckily, smartphone-enabled shoppers are …
May 6, 2019