Growth is the name of the game in retail and it is only possible by experimenting over time to match your offerings with evolving customer needs. There are two distinct ways of branching out: line extension and brand extension. They …
What is Point-of-Purchase Marketing?
Most shoppers are familiar with the experience of going into a store for something specific and walking out with more than they intended.
How does this happen? One of the prime reasons is strong point-of-purchase marketing.
Point-of-purchase (POP) marketing targets …
November 3, 2020
What Are the Differences Between Syndicated Data and Wiser Solutions Data?
Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors. But not all data is created equally. Some provide more general information on the overall market, while other datasets are …
October 20, 2020
What Are Trade Promotions and How Can You Make Yours a Success?
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers.
Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you …
October 13, 2020
Are Weekend Blind Spots Bad for Your Brand?
Everyone loves the weekend. For brands, however, there’s cause for concern when the work week officially ends. Weekends are prime sales hours, but many brands have a difficult time getting visibility into what’s going on on the retail side of …
September 29, 2020
5 Awesome Brand and Retail Partnerships and What You Can Learn From Them
It’s no secret that retail has faced enormous challenges over the last few years. From changing customer habits and the rise of direct-to-consumer to COVID-19 upending every reasonable expectation the retail industry had for 2020, successful brands and retailers have …
September 15, 2020
15 Tips to Succeed as Brick-and-Mortar Retail Reopens
Hopefully, by the time you are reading this your region is making progress against COVID-19. If not, it’s never too early to prepare for that eventuality.
The fact is that brick-and-mortar retail—and the economy as a whole—will start to churn …
August 25, 2020
Strategies for Sunscreen and Supplement Brands to Maintain Shelf Space Amid the Rise in Private Label
Part of our work here at Wiser is researching a variety of CPG 10K Annual Reports to identify the risks that businesses are facing. Our aim is to flag those that we can help alleviate with our online and in-store …
August 11, 2020
Top 7 KPIs Store Operators Need to Manage
Retail store operators are typically responsible for driving a wide range of KPIs related to their individual stores. A successful store operation involves marketing, sales, customer experience, supply chain and inventory management, and operations management.
In this article, we’ll look …
July 21, 2020