In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider price, quality, and features in order to provide their perceived value of Sony, Samsung, and LG televisions.
80 percent of …
Which Questions Should You Be Asking Consumers?
Mystery shoppers are your eyes and ears into the current retail landscape inside brick-and-mortar stores. Collecting data from smartphone-enabled shoppers offers many benefits, but to reap all of the rewards, you need to ask the right questions. There is a …
May 23, 2019
How Can You Measure In-Store Shelf Health?
Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much more is extremely important, but it’s also difficult to keep track of within all stores nationwide. Luckily, smartphone-enabled shoppers are …
May 6, 2019
What Is Phantom Inventory? Here’s How to Spot It
Are there ghosts haunting your shelves? No, not real-life ghosts: phantom inventory. Walk through the aisles and see empty shelves and out-of-stock products. Check the system and see that everything looks good. It looks like there is enough inventory in …
April 23, 2019
How and Why Mobile Crowdsourcing Works
Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. With insight reports on …
February 27, 2019
How to Gain the Most from Mobile Crowdsourcing
When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and the tactic of using smartphone-enabled shoppers to gather brick-and-mortar data.
While these benefits grow, however, an air of mystery remains …
February 19, 2019
4 B&M Sales Operations Problems Driving Pros Crazy—and How to Fix Them
It’s the daily challenges that motivate us, make us work harder and inspire us to develop new and innovative solutions to our problems. Whether your job duties fall under sales operations, retail execution, account management, merchandising, or something similar—these daily …
February 5, 2019
4 Channel Marketing Problems Driving Pros Crazy—and How to Fix Them
Our work lives are a daily struggle between exciting accomplishments and teeth-grinding frustrations. While we try to stay positive, there aren’t many benefits of ignoring the problems that come along with life in the retail industry. Sometimes, they just need …
January 29, 2019
Survey Fatigue? Why Crowdsourcing Is a Smart Solution
Few voices are as important—and loud—as consumers. They are, after all, the lifeblood of any brand or retailer. Nearly every decision you make affects your customers, from changes to your supply chain to front-of-store displays and promotions.
Therefore, it’s a …
January 16, 2019