It’s no secret that retail has faced enormous challenges over the last few years. From changing customer habits and the rise of direct-to-consumer to COVID-19 upending every reasonable expectation the retail industry had for 2020, successful brands and retailers have …
15 Tips to Succeed as Brick-and-Mortar Retail Reopens
Hopefully, by the time you are reading this your region is making progress against COVID-19. If not, it’s never too early to prepare for that eventuality.
The fact is that brick-and-mortar retail—and the economy as a whole—will start to churn …
August 25, 2020
Strategies for Sunscreen and Supplement Brands to Maintain Shelf Space Amid the Rise in Private Label
Part of our work here at Wiser is researching a variety of CPG 10K Annual Reports to identify the risks that businesses are facing. Our aim is to flag those that we can help alleviate with our online and in-store …
August 11, 2020
Top 7 KPIs Store Operators Need to Manage
Retail store operators are typically responsible for driving a wide range of KPIs related to their individual stores. A successful store operation involves marketing, sales, customer experience, supply chain and inventory management, and operations management.
In this article, we’ll look …
July 21, 2020
How to Knock Assortment Planning Out of the Park
Assortment planning in the age of eCommerce is a tricky business. Determining the ideal product mix and inventory width and depth, setting competitive prices, providing personalized experiences, and dealing with rapid lead times is just scratching the surface of what …
June 30, 2020
How Quick Service Restaurants Can Find Growth Opportunities
The food industry has undergone massive transformations over the last few years. Mobile payments and rewards, the drive to provide healthier options, and consumers’ demand for fast service without compromising on quality have affected every type of restaurant.
Quick service …
June 23, 2020
How Brands Can Connect with Shoppers
A brand’s ability to connect with consumers comes not just from what it says, but what it does.
We often think of the connection between brands and customers as something that’s done through marketing. But the best retailers know that …
May 26, 2020
What is Visual Merchandising?
In the restaurant business, there is a saying that goes, “People eat with their eyes first.”
That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try …
May 14, 2020
Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share
Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. While Peloton experiences a massive surge in sales and Spotify continues to grow its paid subscription base—it’s evident that …
May 12, 2020