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What is Point-of-Purchase Marketing?

Most shoppers are familiar with the experience of going into a store for something specific and walking out with more than they intended.

How does this happen? One of the prime reasons is strong point-of-purchase marketing.

Point-of-purchase (POP) marketing targets …

November 3, 2020

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Top 7 KPIs Store Operators Need to Manage

Retail store operators are typically responsible for driving a wide range of KPIs related to their individual stores. A successful store operation involves marketing, sales, customer experience, supply chain and inventory management, and operations management.

In this article, we’ll look …

July 21, 2020