A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue.
Of course, a physical …
5 Effective Tips to Create a Customer-First Brand
There’s a difference between words and actions. This is very apparent in customer relationships. It’s one thing to say, as a business, that the customer comes first. It’s another to actually act that way and truly put the customer first.…
January 28, 2020
What is Category Management? Definition and Examples for Retail Professionals
At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits. As we all know, this isn’t as simple as it sounds.
In reality, there …
January 22, 2020
6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience
The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products before buying, store associates can help guide shoppers in the right direction, and there’s the instant gratification of buying an …
December 10, 2019
Do Smartphones Make Mystery Shopping Better?
Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades.
However, the influence of mobile devices …
October 29, 2019
Suggestive Selling and Upselling Techniques for Winning Retailers
How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the answer to the first part—buy more—is suggestive selling or upselling. However, this retail technique doesn’t always work for …
October 22, 2019
How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often.
Why? In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the …
September 17, 2019
8 Simple Tactics to Increase Market Basket Size
The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and you want them to leave satisfied.
Whether you achieve this goal or not can be summed up with one metric: …
August 13, 2019
What Gen Z Wants from Their In-Store Experience
People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will soon have a major impact on brands and retailers. Gen Z was born from roughly 1995 through 2010, which means …
August 6, 2019