A brand’s ability to connect with consumers comes not just from what it says, but what it does.
We often think of the connection between brands and customers as something that’s done through marketing. But the best retailers know that …
What is Visual Merchandising?
In the restaurant business, there is a saying that goes, “People eat with their eyes first.”
That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try …
May 14, 2020
Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share
Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. While Peloton experiences a massive surge in sales and Spotify continues to grow its paid subscription base—it’s evident that …
May 12, 2020
Plant-Based: A Buzzword or a Newfound Staple in Grocery?
If you’re like me, it feels natural to almost block anything to do with “COVID-19” in order to remain focused and concentrated on the daily tasks at hand. Here at Wiser Solutions, we’ve been strategizing about how to offer valuable …
May 5, 2020
What is Field Marketing and How Can You Get Started?
Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day.
This is what makes field marketing such a powerful piece of the marketing …
April 23, 2020
4 Conversations with Category Managers at CMA/SIMA 2020
The 2020 Category Management Association and Shopper Insights Conference is in the bag! Hundreds of brands, retailers, manufacturers, and others met up in Dallas for three days of networking and educational seminars.
The agenda included sessions on emerging …
March 3, 2020
5 Use Cases for Your Brick-and-Mortar Retail Data
A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue.
Of course, a physical …
February 18, 2020
5 Effective Tips to Create a Customer-First Brand
There’s a difference between words and actions. This is very apparent in customer relationships. It’s one thing to say, as a business, that the customer comes first. It’s another to actually act that way and truly put the customer first.…
January 28, 2020
What is Category Management? Definition and Examples for Retail Professionals
At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits. As we all know, this isn’t as simple as it sounds.
In reality, there …
January 22, 2020