If you’re like me, it feels natural to almost block anything to do with “COVID-19” in order to remain focused and concentrated on the daily tasks at hand. Here at Wiser Solutions, we’ve been strategizing about how to offer valuable …
What is Field Marketing and How Can You Get Started?
Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day.
This is what makes field marketing such a powerful piece of the marketing …
April 23, 2020
4 Conversations with Category Managers at CMA/SIMA 2020
The 2020 Category Management Association and Shopper Insights Conference is in the bag! Hundreds of brands, retailers, manufacturers, and others met up in Dallas for three days of networking and educational seminars.
The agenda included sessions on emerging …
March 3, 2020
5 Use Cases for Your Brick-and-Mortar Retail Data
A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue.
Of course, a physical …
February 18, 2020
5 Effective Tips to Create a Customer-First Brand
There’s a difference between words and actions. This is very apparent in customer relationships. It’s one thing to say, as a business, that the customer comes first. It’s another to actually act that way and truly put the customer first.…
January 28, 2020
What is Category Management? Definition and Examples for Retail Professionals
At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits. As we all know, this isn’t as simple as it sounds.
In reality, there …
January 22, 2020
6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience
The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products before buying, store associates can help guide shoppers in the right direction, and there’s the instant gratification of buying an …
December 10, 2019
Do Smartphones Make Mystery Shopping Better?
Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades.
However, the influence of mobile devices …
October 29, 2019
Suggestive Selling and Upselling Techniques for Winning Retailers
How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the answer to the first part—buy more—is suggestive selling or upselling. However, this retail technique doesn’t always work for …
October 22, 2019