Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its …
New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand
Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery …
August 22, 2018
New [eBook] 8 Strategies to Maximize Omnichannel Revenue
Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success. Here at Wiser, we’ve put together a comprehensive guide to increasing omnichannel sales with …
August 20, 2018
5 Merchandising Issues that Impact Sales (and how to Avoid Them)
Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and certain goals they hope to reach with in-store merchandising plans. Unfortunately, in-store conditions are not always what …
August 9, 2018
How Brick-And-Mortar Stores Drive Brand Awareness
While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store experience is still preferred by a number of shoppers, just for different reasons than online.
Consumers want the tactile experience—they …
August 2, 2018
How to Leverage In-Store Crowdsourcing for Increased Profits
What can you do with in-store crowdsourcing? What kind of data can you collect? There are many uses for in-store crowdsourcing, and we’ve got the answers you’re looking for. Every day, Wiser’s crowdsourced shoppers are visiting independent retailers to …
July 26, 2018
How to Maximize the Benefits of In-Store Crowdsourced Data
There are so many advantages to using in-store crowdsourced data, but are you reaping all of the rewards? Using smartphone apps to crowdsource information has created an extensive data collection capability that is difficult to replicate. With access to smartphone …
July 10, 2018
“Retail is Retail”: Redefining the Sale
There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their …
June 26, 2018
4 Reasons to Use Mobile Crowdsourcing
Crowdsourcing can be defined as outsourcing tasks to a versatile crowd (a group of people) using an open call for participation and information. With this in mind, Mobile Crowdsourcing is the front runner when it comes to collecting real-time data …
June 21, 2018