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Do Smartphones Make Mystery Shopping Better?

Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades. 

However, the influence of mobile devices

October 29, 2019

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How Can You Measure In-Store Shelf Health?

Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much more is extremely important, but it’s also difficult to keep track of within all stores nationwide. Luckily, smartphone-enabled shoppers are …

May 6, 2019