The old cliche that brick-and-mortar retail is dying has been debunked. Physical stores are alive and well. In fact, they are a critical component of a strong retail business—if the in-store experience gets the right attention.
Wiser President Hal Charnley, …
October 24, 2018
The steps between data collection and action are often the hardest. You need to analyze your data and make the right decision: What are your problems, and how do you fix them?
Here at Wiser, we’ve recently released a new …
October 23, 2018
In-store merchandising compliance. It sounds so simple, yet anyone who oversees brick-and-mortar retail knows that getting merchandising from idea to execution is anything but.
Naturally, the outcome always ends up being significant with something that is easier said than done. …
October 18, 2018
How do you currently measure in-store display and merchandising compliance? Depending on the size of your brand, this may vary – from tracking it manually (or not at all) to working with your own in-house built or third-party solution.
No …
October 12, 2018
What do your shoppers want out of the buying process? For many, the answer is instant gratification. It’s easy product comparisons and competitive prices: an experience. And, it’s this desire for a holistic shopping experience that is invigorating much …
October 4, 2018
The perks of in-store crowdsourced data are endless, but who can benefit the most from these insights? The answer to this question is much more complex than it may seem, but at its core, almost all businesses can benefit.
Before …
September 20, 2018
Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’ shelves are considered small label—brands not owned by a larger company, such as Proctor & Gamble or Mars.
These emerging …
September 11, 2018
Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its …
August 28, 2018
Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery …
August 22, 2018
