Are there ghosts haunting your shelves? No, not real-life ghosts: phantom inventory. Walk through the aisles and see empty shelves and out-of-stock products. Check the system and see that everything looks good. It looks like there is enough inventory in …
How and Why Mobile Crowdsourcing Works
Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. With insight reports on …
February 27, 2019
How to Gain the Most from Mobile Crowdsourcing
When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and the tactic of using smartphone-enabled shoppers to gather brick-and-mortar data.
While these benefits grow, however, an air of mystery remains …
February 19, 2019
4 B&M Sales Operations Problems Driving Pros Crazy—and How to Fix Them
It’s the daily challenges that motivate us, make us work harder and inspire us to develop new and innovative solutions to our problems. Whether your job duties fall under sales operations, retail execution, account management, merchandising, or something similar—these daily …
February 5, 2019
4 Channel Marketing Problems Driving Pros Crazy—and How to Fix Them
Our work lives are a daily struggle between exciting accomplishments and teeth-grinding frustrations. While we try to stay positive, there aren’t many benefits of ignoring the problems that come along with life in the retail industry. Sometimes, they just need …
January 29, 2019
Survey Fatigue? Why Crowdsourcing Is a Smart Solution
Few voices are as important—and loud—as consumers. They are, after all, the lifeblood of any brand or retailer. Nearly every decision you make affects your customers, from changes to your supply chain to front-of-store displays and promotions.
Therefore, it’s a …
January 16, 2019
In-Store Problems? Here’s How to Focus Your Efforts
At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason …
December 28, 2018
Wiser’s Retail Predictions for the New Year
Are you curious what’s coming around the corner in the world of retail? We certainly are, so here at Wiser, we put our heads together to figure out what the future holds in our exciting industry.
Here are our retail …
December 18, 2018
How to Manage Your Retail Operations When You’re in Growth Mode
In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years …
December 11, 2018