The perks of in-store crowdsourced data are endless, but who can benefit the most from these insights? The answer to this question is much more complex than it may seem, but at its core, almost all businesses can benefit.
Before …
Entering Whole Foods: How Emerging Brands Capture Shopper Attention
Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’ shelves are considered small label—brands not owned by a larger company, such as Proctor & Gamble or Mars.
These emerging …
September 11, 2018
Walmart Plus Shopify? What Could Happen If You Add the Two Together
Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its …
August 28, 2018
New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand
Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery …
August 22, 2018
New [eBook] 8 Strategies to Maximize Omnichannel Revenue
Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success. Here at Wiser, we’ve put together a comprehensive guide to increasing omnichannel sales with …
August 20, 2018
5 Merchandising Issues that Impact Sales (and how to Avoid Them)
Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and certain goals they hope to reach with in-store merchandising plans. Unfortunately, in-store conditions are not always what …
August 9, 2018
How Brick-And-Mortar Stores Drive Brand Awareness
While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store experience is still preferred by a number of shoppers, just for different reasons than online.
Consumers want the tactile experience—they …
August 2, 2018
How to Leverage In-Store Crowdsourcing for Increased Profits
What can you do with in-store crowdsourcing? What kind of data can you collect? There are many uses for in-store crowdsourcing, and we’ve got the answers you’re looking for. Every day, Wiser’s crowdsourced shoppers are visiting independent retailers to …
July 26, 2018
How to Maximize the Benefits of In-Store Crowdsourced Data
There are so many advantages to using in-store crowdsourced data, but are you reaping all of the rewards? Using smartphone apps to crowdsource information has created an extensive data collection capability that is difficult to replicate. With access to smartphone …
July 10, 2018