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Do You Know What Your Shoppers Want?

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser.

Brick and mortar retail is not dead. Not even close. Physical store transactions still account for almost 90% of all purchases. Most surveys show …

June 20, 2017

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Building a Strong Retail Foundation

As we talked about previously, retailers are constantly concerned about the factors surrounding sales losses. We get it, maintaining profits and reaching sales goals is tough, but it’s a misstep for retailers to blame outside forces. We know foot

May 16, 2017

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The Fusion of Digital and In-Store Data

Online data, through eCommerce, is easily monitored and analyzed. What happens when the shopper physically goes a store? Almost every retailer wants a seamless omnichannel shopper experience, but very few are able to successfully execute it. The right data can …

May 2, 2017