PPC Holiday Advertising Tips & How to Profit in Q1

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This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy.  As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone.  Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy.  The good news is even…

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Wiser in the News: What Will Cost More – and Less – in 2018

Wiser was recently featured on U.S. News & World Report by contributor Susan Johnston Taylor. In her article, What Will Cost More – and Less – in 2018, she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year. Taylor tapped Wiser CEO and retail expert, Andy Ballard, for his deep vertical knowledge. Ballard’s point of view is that cosmetics and skincare product pricing will experience a dip next year. Here’s why: “The barriers…

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The 2017 Omnichannel Holiday Strategy Advantage

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Companies might have different teams for in-store and eCommerce, but they need to be fully in sync to get ahead. Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities. It’s just a matter of putting…

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[Infographic] 2017 eCommerce Holiday Strategies

The holiday season is right around the corner, if you can believe it. For retailers, that means it’s time to kick it up a notch in order to get the most out of the 2017 holiday eCommerce season. Our new infographic has the top 5 tips eCommerce winners will put into action this season.   Here’s a sneak peek of what you’ll learn in our infographic below:  What you can expect this year, based on key metrics from the 2016 holiday season  How to…

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[eBook] Wiser’s 2017 eCommerce Holiday Guide

With back-to-school season gone, it’s on to the next and the biggest retail shopping holiday of them all. The 2017 holiday retail season is getting closer and retailers need to be prepared to address the changing holiday shoppers’ needs.    Last year, the holiday season brought in $658.3 billion in retail sales – a four percent increase from 2015. While sales increased, foot traffic decreased 12.3 percent in November and December. Additionally, more online sales were made on Black Friday than on Cyber Monday in 2016.   For the 2017 holiday retail season, eMarketer expects overall retail growth to slow down…

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