In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years …
[Webinar] Wiser Scorecards & Actionable Insights for Your Business
On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “Performance at Scale: Wiser Scorecards & Actionable Insights for Your Business,” was hosted by Director of Product Management Tom …
November 27, 2018
[Retail Customer Experience] The Store is Still a Winning Strategy. Here’s Why
The old cliche that brick-and-mortar retail is dying has been debunked. Physical stores are alive and well. In fact, they are a critical component of a strong retail business—if the in-store experience gets the right attention.
Wiser President Hal Charnley, …
October 24, 2018
Actionable Insights: How to Take the Next Step with Your Data
Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights?
This is something that we think …
September 13, 2018
New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand
Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery …
August 22, 2018
The Importance of Data Validation in an Imperfect Retail World
What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is.
This is especially true in …
August 21, 2018
How to Maximize the Benefits of In-Store Crowdsourced Data
There are so many advantages to using in-store crowdsourced data, but are you reaping all of the rewards? Using smartphone apps to crowdsource information has created an extensive data collection capability that is difficult to replicate. With access to …
July 10, 2018
What You Need to Know About Traditional vs Modern Mystery Shopping
Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their …
May 17, 2018
How In-Store Data Helps Grocers Stay Competitive
The once overflowing well of brick and mortar retail sales is drying up to no more than a puddle and once prosperous retail leaders have been reduced to standing outside of their storefronts, begging passersby to cross the threshold and …
May 14, 2018