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Shelf Health

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[Infographic] Brick-and-Mortar Retailers (Plus Chocolate) Drive Sales on Valentine’s Day

Shelf Health

While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14th, brands and retailers don’t do too poorly either.

At Wiser, we were wondering what went …

February 13, 2019

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4 Channel Marketing Problems Driving Pros Crazy—and How to Fix Them

Shelf Health

Our work lives are a daily struggle between exciting accomplishments and teeth-grinding frustrations. While we try to stay positive, there aren’t many benefits of ignoring the problems that come along with life in the retail industry. Sometimes, they just need …

January 29, 2019

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Survey Fatigue? Why Crowdsourcing Is a Smart Solution

Shelf Health

Few voices are as important—and loud—as consumers. They are, after all, the lifeblood of any brand or retailer. Nearly every decision you make affects your customers, from changes to your supply chain to front-of-store displays and promotions.  

Therefore, it’s a must …

January 16, 2019

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In-Store Problems? Here’s How to Focus Your Efforts

Shelf Health

At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason …

December 28, 2018

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How to Manage Your Retail Operations When You’re in Growth Mode

Shelf Health

In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years …

December 11, 2018

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[Webinar] Wiser Scorecards & Actionable Insights for Your Business 

Shelf Health

On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “Performance at Scale: Wiser Scorecards & Actionable Insights for Your Business,” was hosted by Director of Product Management Tom …

November 27, 2018

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[Retail Customer Experience] The Store is Still a Winning Strategy. Here’s Why

Shelf Health

The old cliche that brick-and-mortar retail is dying has been debunked. Physical stores are alive and well. In fact, they are a critical component of a strong retail business—if the in-store experience gets the right attention.

Wiser President Hal Charnley, …

October 24, 2018

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Actionable Insights: How to Take the Next Step with Your Data

Shelf Health

Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights?

This is something that we think …

September 13, 2018

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New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand

Shelf Health

Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery …

August 22, 2018

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