Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their …
How In-Store Data Helps Grocers Stay Competitive
The once overflowing well of brick and mortar retail sales is drying up to no more than a puddle and once prosperous retail leaders have been reduced to standing outside of their storefronts, begging passersby to cross the threshold and …
May 14, 2018
An Insider’s View of In-Store Performance Metrics with Private Crowd
What makes a retail location successful is largely based on choice. Where is it located? What products does it carry? Who is the store’s target market? The same is true for retailers and brands that choose to use in-store performance …
May 11, 2018
Retailers Need to Embrace Technology to Survive in the Omnichannel World
Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process. When the item they want is not in stock at one of your stores, most shoppers …
April 24, 2018
The Benefits of Subjective In-Aisle Data Collection
Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, …
March 27, 2018
Achieve KPIs Faster by Crowdsourcing Retail Data
Gaining data on in-store performance, such as end caps, planogram compliance, and out of stocks is key for both retailers and brands. The only problem is that store associates typically are busy helping customers and corporate merchandisers are costly. There …
March 23, 2018
Why Retail Data Needs a Human Component
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser.
In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? …
March 13, 2018
Top 7 KPIs Store Operators Need to Manage
Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, …
March 7, 2018
How Placement, Blocking, and Interaction Drive Shelf Health and Sales
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser.
If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that. Sure, brand loyalty, pack …
January 16, 2018