Retailers Need to Embrace Technology to Survive in the Omnichannel World

a person holding a smartphone and writing in a notebook

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process. When the item they want is not in stock at one of your stores, most shoppers will go to one of your competitors to see if they have it. Brand loyalty does still exist, but at the end of the day,…

Read More
0
Share

The Benefits of Subjective In-Aisle Data Collection

An image of a beverage aisle in a store with the words "in-aisle data collection."

Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, much of my time is taken up by home repair, remodeling, and general DIY work. My weekend projects have taught me that in-aisle data collection is paramount to the improving the customer experience. Below you’ll learn why.  Painting has become…

Read More
1
Share

Achieve KPIs Faster by Crowdsourcing Retail Data

An image of the ABCs of crowdsourcing eBook.

Gaining data on in-store performance, such as end caps, planogram compliance, and out of stocks is key for both retailers and brands. The only problem is that store associates typically are busy helping customers and corporate merchandisers are costly. There is a new way to get the store level data at a fraction of the cost and it involves crowdsourcing.   Surprisingly, existing shoppers can gather all the data you could need from stores across the United States. Armed with a mobile mystery shopping app,…

Read More
0
Share

Why Retail Data Needs a Human Component

This is an image of a woman looking at her phone with the text "retail needs a human touch".

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser.   In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion? How do we train our employees so the customer keeps coming back? What new strategies do we need to implement to make the customer’s experience better? All of these questions require retail data and drive towards one goal: a larger bottom line.   To answer…

Read More
4
Share

Top 7 KPIs Store Operators Need to Manage

This is an image of a graph with the text "store KPIs you need to know"

Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, from mid-sized to big box. Let’s get right into these KPIs that store operators need to collect data on in order to improve customer experience.  1. Associate Training Programs  Your employees are at the frontline and they have the ability to improve the…

Read More
4
Share