How Placement, Blocking, and Interaction Drive Shelf Health and Sales 

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser.  If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that. Sure, brand loyalty, pack appeal, and promotions all factor into the decision as well, but the primary factor is shelf presence. You must be seen to be considered.   Point-of-Purchase (POP) is exceedingly important today. Consumers want to touch the product and compare it to other options at the…

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Why In-Store Visibility Matters and How to Improve it

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This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser.   In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands. In order to outperform your rivals, you cannot leave anything up to chance. These educated shoppers will spot any inconsistencies, and…

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Do You Know What Your Shoppers Want?

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This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. Brick and mortar retail is not dead. Not even close. Physical store transactions still account for almost 90% of all purchases. Most surveys show that more than half of the current shoppers prefer to make their purchases in-store. Then why have retail sales continued their steady decline? Retailers do not know what their shoppers want in their shopping experience because there is a major lack of…

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Why Does Your Data Scientist Ask for More Retail Audits?

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Every major retailer knows that optimizing the use of big data is important for success in today’s retail climate. That said, less than half are happy with how they currently manage their retail data analysis. Every company now has a data science team. They help optimize, and find trends in, all facets of the customer journey. They are drowning in e-commerce data, but in-store data is difficult to come by. Major brick and mortar chains have struggled to keep up…

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The Fusion of Digital and In-Store Data

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This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. Mobee and Quad Analytix merged to form Wiser Solutions Inc. in 2017.  Online data, through eCommerce, is easily monitored and analyzed. What happens when the shopper physically goes a store? Almost every retailer wants a seamless omnichannel shopper experience, but very few are able to successfully execute it. The right data can help. If only your in-store data matched up with your online data. For a company…

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