While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14th, brands and retailers don’t do too poorly either.
At Wiser, we were wondering what went …
4 Channel Marketing Problems Driving Pros Crazy—and How to Fix Them
Our work lives are a daily struggle between exciting accomplishments and teeth-grinding frustrations. While we try to stay positive, there aren’t many benefits of ignoring the problems that come along with life in the retail industry. Sometimes, they just need …
January 29, 2019
Survey Fatigue? Why Crowdsourcing Is a Smart Solution
Few voices are as important—and loud—as consumers. They are, after all, the lifeblood of any brand or retailer. Nearly every decision you make affects your customers, from changes to your supply chain to front-of-store displays and promotions.
Therefore, it’s a must …
January 16, 2019
In-Store Problems? Here’s How to Focus Your Efforts
At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason …
December 28, 2018
How to Manage Your Retail Operations When You’re in Growth Mode
In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years …
December 11, 2018
[Webinar] Wiser Scorecards & Actionable Insights for Your Business
On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “Performance at Scale: Wiser Scorecards & Actionable Insights for Your Business,” was hosted by Director of Product Management Tom …
November 27, 2018
[Retail Customer Experience] The Store is Still a Winning Strategy. Here’s Why
The old cliche that brick-and-mortar retail is dying has been debunked. Physical stores are alive and well. In fact, they are a critical component of a strong retail business—if the in-store experience gets the right attention.
Wiser President Hal Charnley, …
October 24, 2018
Actionable Insights: How to Take the Next Step with Your Data
Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights?
This is something that we think …
September 13, 2018
New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand
Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery …
August 22, 2018