3 Retailer Red Flags and How to Fix Them

An image of a caution sign with the text "retailer red flags."

This is a guest article by Anthony Madrigal, Sales Director at Wiser.   In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure waters of unified commerce. And while it’s true that the channels, strategy and tactics for gaining omnichannel visibility are changing at a rapid pace, monitoring all of your SKUs across countless websites and brick and mortar stores can be daunting at best. Some retailers like Amazon and Walmart have even made moves…

Read More
2
Share

5 Steps to Gain More Control of Your Shelf Space

This is a guest article by John Duggan, Business Development Executive at Wiser. In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with consumers.   The Questions You Need to Ask About Your Shelf Space  These are the key issues impacting sales that you should keep in mind:   Are the right products in stock?  Are your products priced correctly? …

Read More
2
Share

[Infographic] How to Fix Spooky In-Store Compliance Issues

With Halloween just around the corner, candy and costumes are flying off the shelves. But as the holiday season gets closer, the importance of the layout and contents of those shelves begins to matter even more than usual. Our new infographic, 5 Scary In-Store Compliance Issues and How to Fix Them, addresses some of the most common pitfalls brands experience in-store.   In the infographic below, you’ll learn how to:  Improve product launches and set them up for success  Prevent out of stock situations  Use in-store crowdsourced data effectively  Read on below to…

Read More
2
Share

How to Get Ahead with Wiser’s In-Store Retail Software

I recently caught up with Tom Vieira, Director of Product Management on the in-store side here at Wiser. Tom is a tech-centric product leader with deep experience in usability, product design, and agile development practices.  I spoke with Tom about Wiser’s in-store capabilities and what they mean for the greater retail market. Here’s what he had to say:  Angelica: Hi, Tom. It’s great to sit down with you and offer our readers more insight on Wiser’s in-store retail software. Can you start off by telling me about some of the typical use…

Read More
2
Share

Wiser Featured in Forbes Article Discussing Black Friday 2017

This is an image of the Forbes logo in blue with a white background.

Promotional calendars are shifting and that means Black Friday 2017 won’t be as important as in years past. RetailWire’s George Anderson tapped our Director of Marketing, Min-Jee Hwang, for her outlook on Black Friday in his Forbes article, Why A Less ‘Significant’ Black Friday Is Good For Retailers. Here’s a preview from Anderson’s article on Forbes: “Since price is off the table, the points of differentiation I see for retailers are storytelling and experiences,” said Min-Jee Hwang, director of marketing at Wiser.…

Read More
1
Share