People, products, shopability, and sentiment. These are the four key elements driving superior customer experience in-store, according to Wiser CEO Andy Ballard. Writing for Total Retail, Andy digs into why retailers should care deeply about each of these elements and …
[Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing
How can you protect your brand and control your prices across multiple online marketplaces? Vtech, an electronic toy retailer, does so with minimum advertised price (MAP) monitoring and Wiser Solutions.
Dan Berthiaume, while writing for Chain Store Age, explored the …
July 3, 2019
[Total Retail]: Power of the Store Location: How Pop-Ups and Grocery Are Changing the Retail Landscape
Brick-and-mortar stores aren’t dead; they’re just evolving. We now see plenty of innovation in the realm of retail pop-ups and grocery, with mobile applications, multi-channel commerce, and seasonal stores finding success. Wiser CEO Andy Ballard explored these ideas—and more—behind the …
March 14, 2019
[Chain Store Age] Vertical Athletic Retailer Ensures Omnichannel Price Compliance
How can you protect your brand, your margins, and your sales? With minimum advertised pricing (MAP) monitoring. TYR Sport, a leading competitive swim and triathlon manufacturer, understands this well.
TYR and Wiser work together to ensure the manufacturer has the …
March 6, 2019
[Total Retail] Black Friday Post Mortem: How Successful Was Brick-and-Mortar?
Black Friday 2018 is in the books, which means now is the perfect time to look back and see where we can improve for next year. Wiser CEO Andy Ballard shared his thoughts—and data—on Black Friday for Total Retail.
Here’s …
December 4, 2018
CNBC: Wiser Black Friday 2018 Data Featured on Squawk Box
With Black Friday back, shoppers across the country flocked to stores with plenty of holiday promotions—and Wiser Solutions kept an eye on everything in retail. CNBC’s Courtney Reagan turned to Wiser data during her multiple segments on CNBC’s Squawk Box …
November 23, 2018
[Internet Retailer] How to Protect Your Brand on Amazon
Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers.
Wiser CEO Andy Ballard, in an article …
November 8, 2018
Wiser Scorecards: Now Available for Brands and Retailers
We’re excited to introduce you to our latest in-store feature: Wiser Scorecards. Scorecards are the perfect way to benchmark the performance of different teams or business units against key compliance and operational measures.
According to a recent …
October 16, 2018
[Retail Customer Experience] The Dilemma of Tech Innovation in Retail Environments
Brands and retailers—any yes, shoppers too—love new technology. Cashless ordering, targeted marketing, augmented reality. The list goes on. However, not all technology is right for your business. Moving too fast or implementing the wrong gadget could hurt sales, not help …
August 13, 2018