Category “Wiser PR & News”
Counterfeits are a significant problem for footwear brands selling online. Wiser’s VP of Customer Success, Kathleen Egan, recently spoke with Lauren Olsen of Footwear News to discuss what exactly shoe brands can do to counteract this unfortunate reality. Here’s a preview of what you’ll find in Three Ways Brands Can Protect Against Counterfeiting, Knock-off Products: “Through either a sub-brand or just a limited release collection, brands can limit assortment in certain channels without avoiding them completely. Brands can also make specialized SKUs…
Almost every retailer has an app, website, brick-and-mortar presence, mobile and email promotions, and more. This is the age of omnichannel. However, the channels are not always unified, which can mean a confusing and disorderly shopping experience for the customer. Wiser’s VP of Customer Success, Kathleen Egan, shares her thoughts on “unified commerce” and how focusing on unifying all channels can create a better customer experience. Here’s a preview of what you’ll find in Brick-and-Mortar Retailers’ Secret Weapon: Unified Commerce: “A full unified commerce…
Deploying a costly merchandising team to ensure displays and product offerings are in order is no longer necessary . Manufacturers and retailers can always use feedback, and mystery shoppers are the perfect people to check out product displays and evaluate sales staff. With Wiser, any shopper can be a brand or retailer’s eyes and ears on the sales floor. The data these “Bees” collect in-store give our clients a competitive edge. MSNBC’s Your Business put our in-store data collection app…
Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Wiser’s VP of Customer Success, Kathleen Egan, shares her thoughts on the evolution of retail and where it’s headed. Here’s a preview of what you’ll find in From Wannamaker to Walmart: The…
Back in December, we welcomed our CRO, Mark Rudolph. This veteran of enterprise SaaS sales, marketing, and operations brings over 20 years of experience and an innovative approach to sales. I sat down with Mark to learn more about his background and what he brings to Wiser. Angelica: Hi, Mark. I appreciate you taking the time to chat. Can you tell me a bit about your background? Mark: “I’ve spent the last 20 years working with startup SaaS companies. My previous company, Evidon, Inc. was…
