Between 2005 and 2020, data around the world will increase to 40 trillion gigabytes. The growth and importance of data is unprecedented and the only way to stay on top is to mine, analyze, and act on it. We know …
Join Us for a Modern Mystery Shopping Webinar on May 9th
With all the talk of the “retail apocalypse” and mass store closings, it’s clear that some changes need to be made in-store. On top of that, up to 96 percent of shoppers leave stores without buying anything. Something’s got to …
April 27, 2018
[Footwear News] Three Ways Brands Can Protect Against Counterfeiting, Knock-off Products
Counterfeits are a significant problem for footwear brands selling online. Wiser’s VP of Customer Success, Kathleen Egan, recently spoke with Lauren Olsen of Footwear News to discuss what exactly shoe brands can do to counteract this unfortunate reality.
Here’s a …
April 20, 2018
[Total Retail] Brick-and-Mortar Retailers’ Secret Weapon: Unified Commerce
Almost every retailer has an app, website, brick-and-mortar presence, mobile and email promotions, and more. This is the age of omnichannel. However, the channels are not always unified, which can mean a confusing and disorderly shopping experience for the customer. …
April 12, 2018
Wiser on MSNBC Your Business: Mystery Shopping Mission
Deploying a costly merchandising team to ensure displays and product offerings are in order is no longer necessary . Manufacturers and retailers can always use feedback, and mystery shoppers are the perfect people to check out product displays and evaluate …
March 5, 2018
[Total Retail] From Wannamaker to Walmart: The Evolution of Retail
Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we …
February 16, 2018
Meet Our New CRO: An Interview With Mark Rudolph
Back in December, we welcomed our CRO, Mark Rudolph. This veteran of enterprise SaaS sales, marketing, and operations brings over 20 years of experience and an innovative approach to sales.
I sat down with Mark to learn more about …
February 15, 2018
Wiser VP Interviewed by Fierce Retail
After an uproar from Whole Foods customers over empty shelves, it became clear that their inventory management was not working. On top of that, Amazon’s buy out of Whole Foods brought an end to brand advocates in-store. Our VP of …
January 31, 2018
Eater Feature: Amazon’s Changes Implemented at Whole Foods
With Amazon’s takeover of Whole Foods, a number of changes were implemented to increase efficiencies. Some policies were already in place prior to the acquisition, but new rules, like centralizing buying, were imposed by Amazon. Our VP of Customer Success, …