Google has been doing some “Spring Cleaning”, and while spring-cleaning for most of us tends to happen once during the spring, for Google, this has been ongoing since 2011. They have retired 70 features or services since they have begun …
From Competitive Pricing to Competitive Advertising: How to Execute a Competitive and Profitable Online Ad Strategy
This is a guest post by Jana Fung, Marketing Manager at MixRank.
Pricing is just one part of the 4 P’s of the marketing mix. There’s also product, place and promotion. Since you already have the product and …
May 23, 2013
A Unique Way to Drive Shopping Online: Uniqlo
Competitive pricing can only go so far if you can’t get shoppers to your online store. Uniqlo, the baby of Fast Retailing Co. Ltd. has made big waves in the US, after their tremendous success in Japanese and Chinese …
November 7, 2012
Hack Price Monitoring with IFTTT and ScraperWiki
At WisePricer, we’re always trying to develop new ways to help online merchants stay ahead of their competition. Today, I want to share a way to keep track of Amazon’s prices for multiple products. I’ll be mashing up ScraperWiki and …
September 3, 2012