Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers.
Wiser CEO Andy Ballard, in an article …
November 8, 2018
We’re excited to introduce you to our latest in-store feature: Wiser Scorecards. Scorecards are the perfect way to benchmark the performance of different teams or business units against key compliance and operational measures.
According to a recent …
October 16, 2018
Brands and retailers—any yes, shoppers too—love new technology. Cashless ordering, targeted marketing, augmented reality. The list goes on. However, not all technology is right for your business. Moving too fast or implementing the wrong gadget could hurt sales, not help …
August 13, 2018
Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in …
August 8, 2018
Every retailer knows the importance of pricing. The right price can make or break sales, but the challenge comes in finding that right price. This is why pricing intelligence is so important. Defined as tracking, monitoring, and analyzing pricing …
August 7, 2018
Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. Key solutions in categories such as personalization, promotion, and customer …
July 6, 2018
As compelling as it might seem, the glamorous thought of gaining access to 200 million customers overnight, by becoming a seller on Amazon, may not be right for your company. Depending on your brand, placing yourself in Amazon’s market…
July 5, 2018
Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with …
June 14, 2018
For an online retailer, there are few metrics as important as “lifetime value.”
Customer lifetime value, or LTV for short, tells you exactly how much a customer is worth to your business over their lifetime – how much they’d spend, …
May 8, 2018
