Brands and retailers—any yes, shoppers too—love new technology. Cashless ordering, targeted marketing, augmented reality. The list goes on. However, not all technology is right for your business. Moving too fast or implementing the wrong gadget could hurt sales, not help …
[The Information] Behind Some Low Amazon Prices: Stolen Goods
Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in …
August 8, 2018
[TotalRetail] Pricing Intelligence: What it is and Why it Matters
Every retailer knows the importance of pricing. The right price can make or break sales, but the challenge comes in finding that right price. This is why pricing intelligence is so important. Defined as tracking, monitoring, and analyzing pricing …
August 7, 2018
Special Report [RetailTouchPoints]: Winning with Pages from Amazon’s Playbook
Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. Key solutions in categories such as personalization, promotion, and customer …
July 6, 2018
[Digital Commerce 360] Is Selling on Amazon Right for You?
As compelling as it might seem, the glamorous thought of gaining access to 200 million customers overnight, by becoming a seller on Amazon, may not be right for your company. Depending on your brand, placing yourself in Amazon’s market…
July 5, 2018
How Digital Research Leads to Shopping Insights
In a world of immediacy, how can research be everywhere at once?
Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with …
June 14, 2018
How to Leverage Google Shopping Campaigns to Improve Customer Lifetime Value
For an online retailer, there are few metrics as important as “lifetime value.”
Customer lifetime value, or LTV for short, tells you exactly how much a customer is worth to your business over their lifetime – how much they’d spend, …
May 8, 2018
Why MAP Policies Are a Win-Win for Brands and Retailers
This is a guest article by a leader in the brand protection strategy space.
While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome …
May 1, 2018
Join Us for a Modern Mystery Shopping Webinar on May 9th
With all the talk of the “retail apocalypse” and mass store closings, it’s clear that some changes need to be made in-store. On top of that, up to 96 percent of shoppers leave stores without buying anything. Something’s got to …
April 27, 2018