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CNBC: Wiser Black Friday 2018 Data Featured on Squawk Box

With Black Friday back, shoppers across the country flocked to stores with plenty of holiday promotions—and Wiser Solutions kept an eye on everything in retail. CNBC’s Courtney Reagan turned to Wiser data during her multiple segments on CNBC’s Squawk Box Black Friday coverage.

Our smartphone-enabled shoppers provided Reagan with data on top toy brands this Black Friday, including Lego, Nintendo, and Hasbro, along with shopper sentiments such as quality and availability of Black Friday deals.

Watch both videos in full below.

Shoppers hit the mall on Black Friday from CNBC.

Black Friday shopping projections from CNBC.

Matt Ellsworth

Matt is the Content Marketing Manager at Wiser, the leading provider of actionable data for better decisions. He holds a BA from Salem State University.

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