With Black Friday back, shoppers across the country flocked to stores with plenty of holiday promotions—and Wiser Solutions kept an eye on everything in retail. CNBC’s Courtney Reagan turned to Wiser data during her multiple segments on CNBC’s Squawk Box Black Friday coverage.
Our smartphone-enabled shoppers provided Reagan with data on top toy brands this Black Friday, including Lego, Nintendo, and Hasbro, along with shopper sentiments such as quality and availability of Black Friday deals.
Watch both videos in full below.