Constellation Brands’ Beers Soaking Up More of the Market

Feature in report by Blueshift Research

Mobee, the leading company in mobile mystery shopping, was featured in a report by Blueshift Research. We use the power of crowdsourced intelligence to collect real-time shopper insights for brands, retailers, and QSRs.

“Blueshift Research assessed whether Constellation Brands’ Mexican beers can continue to outperform the market and if the company is positioned to benefit from the movement toward canned beer. We employed our pattern mining approach to establish six independent silos, comprising 25 primary sources, 170 big-box store visits conducted by Mobee, and five relevant secondary sources focused on the rising popularity of cans and Constellation’s Modelo brand:

1) Distributors (5)

2) Retail businesses (7)

3) Bars (8)

4) Industry specialists (5)

5) Mobee data set (170 big-box and grocery stores)

6) Secondary sources (5)”

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Min-Jee Hwang

Min-Jee is the former Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.

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