Convenience Store News Feature: “What’s Behind a Great C-store Shopping Trip?”
Mobee and Quad Analytix merged to form Wiser Solutions Inc. in 2017.
Mobee’s former CRO, Mike Grimes, was quoted in an article posted by Convenience Store News. Mobee uses the power of crowdsourced intelligence to collect real-time shopper insights for brand manufacturers, retailers, and QSRs.
Here’s an excerpt from the article:
“‘Who needs Starbucks? Thorntons realized a sweet space — the desire for good, quality coffee that is reasonably priced and doesn’t have a wait line, which is a huge pain for all people, but women in particular, in the mornings,’ Kolb continued.
‘Generally speaking, prepared and ready-to-eat foods are a big customer-experience draw these days at convenience stores, particularly with millennial shoppers’, stated Mike Grimes, chief retail officer at Boston-based retail analytics firm Mobee.
While this trend is hurting traditional QSRs, it provides c-stores with greater opportunities to create exceptional experiences, Grimes believes. But he stressed that c-stores have to take the foodservice ball and run flawlessly with it.”
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