Are you getting ready to launch a new product? Now’s the time to focus on setting the right price to attract the most customers possible.
This is when penetration pricing can come into play. But what is penetration pricing? And …
How to Optimize Your Online Storefront
If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of great products. Now, it’s all about figuring out how to get people to find and hopefully purchase those products.
Maybe …
June 21, 2022
How to Have Fact-Based Compliance Conversations With Store Managers
Once products leave the manufacturer and make their way out into the world, it becomes a lot more difficult for brands to keep track of exactly how those products are being handled.
No matter how many planograms you create, or …
June 14, 2022
How Pricing Strategy Affects the Success of Your Business and How to Improve It
Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business …
June 1, 2022
How to Conduct—and Win—a Competitive Pricing Analysis
How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.
You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, …
May 3, 2022
5 Key Business Challenges Behind Your Merchandising Strategy
Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market.
There is a number of merchandising challenges that retailers are facing. Finding the right mix of time, budget, …
April 26, 2022
How to Protect Your Brand Through Pricing
Price management. Sounds fun, right? Regardless of your expertise and sophistication around pricing (you might be an analyst type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is …
April 19, 2022
How Pricing Mistakes Could Be Hurting Your Profits
Pricing strategy is one of the hottest topics in the retail world, and rightly so. Having the right strategy keeps companies competitive and profitable.
But, with so much information on price optimization floating around out there, and countless tips on …
March 29, 2022
How to Influence the Customer Path to Purchase
The customer path to purchase is very rarely straightforward. Shoppers go through many twists and turns as they decide which product will get them the best bang for their buck.
The goal for your brand is to be there to …
March 22, 2022