Price management. Sounds fun, right? Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is …
How to Build Strong Reseller Networks
How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix …
September 7, 2021
9 Reasons to Stop Manual Repricing
How can you keep your eCommerce site competitive? The answer for retailers today is with frequent price changes, also known as repricing. This makes sense—plenty of the biggest retailers, like Amazon and Best Buy, change their prices multiple times …
August 3, 2021
How to Treat Pricing Like a Brand Guardian
When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries of what’s feasible within an industry? An innovative pricing strategy?
No matter what you think of first, there are …
July 27, 2021
A Quick Checklist to Launch a New Product Into the Market
Today, launching a new product on the market is much more difficult than in the past. Having a good product at a good price no longer works alone, and product development teams have to coordinate with many other departments before …
July 15, 2021
Route Optimization: How Merchandising Teams Can Solve These 5 Challenges
How efficient are your field teams on a daily, weekly, or monthly basis? If you’re like most brands, the answer is “not very.” And that’s OK—we’re not here to judge. But we are here to help you get more confident …
July 13, 2021
How to Implement a Pricing Strategy Based on Demand
The law of supply and demand has been the mainstay of economics since the beginning of human history, even before money existed.
It is pure logic. If something becomes necessary, it is more important, and, therefore, we are willing to …
July 8, 2021
13 Strategies to Set the Price of a Product
Need to set the price of a product or service? No matter what you’re pricing, you’ll face a handful of similar challenges.
For starters, you need to find the balance between margins that allows for continued growth and addresses market …
July 1, 2021
Balancing Your eCommerce Pricing Strategy with Amazon FBA
Amazon was one of the pioneers in the booming online marketplace model.
It’s a must to explore all options when looking for new sales channels, and one opportunity to simplify logistic processes is with Fulfillment by Amazon (FBA). With web …
June 17, 2021