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Retail Merchandiser: How to Win Black Friday

In the newest installment of Mobee’s former CRO Mike Grimes’ blog post for Retail Merchandiser, he discusses how Brick and Mortar Can Win Black Friday.

Here’s a preview of what you’ll find in the article:

“Holiday shopping season is here again, but many major retailers are taking Thanksgiving off…While closing on Thanksgiving certainly helps avoid negative publicity, it puts immense pressure on brick-and-mortar stores to perform on Black Friday. Those stores that do open will face issues of their own, such as keeping shelves stocked and store associates focused on shoppers… Having worked with major brands and retailers to monitor shelf health, merchandising and store operations, we’ve learned a thing or two about ways to win in-store.”

Read the full article here.

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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