Optimized merchandising online and in-store is key to retail success. While the functions of the two jobs can be different, some retailers are starting to bring them together to provide more consistency in their omnichannel offerings.
Here at Wiser, we’ve put together a complete guide to omnichannel merchandising. This eBook offers key merchandising strategies that brands and retailers need to implement to improve the way they compete.
Get a sneak peek of our eBook in the excerpt below:
“For in-store merchandisers, being aware of when retailers are incorrectly presenting products and displays is a must. If a key item is out of stock or a display isn’t functioning, it’s likely that you’re losing sales. But going out to every store is not efficient. Instead of sending merchandisers on a hunt for non-compliant stores, why not leverage each store’s shoppers? These smartphone-wielding shoppers make up the “crowd” and can easily relay merchandising information to brands, with pictures as evidence. These mobile mystery shopping platforms save merchandisers time and conserve resources for stores that actually need help.
The impact that these mystery shoppers can have is limitless. They can point out when displays are not set up correctly and whether or not they are appealing. Get direct insights from the store level so that your operations team can gain clear optimization priorities. The best data providers make this actionable with automatic recommendations so that data can easily turn into measurable results.”
To learn the omnichannel strategies needed to get ahead in such a competitive market, download your free copy of The Complete Guide to Omnichannel Merchandising today!