In our previous post, we outlined how brands can leverage store-level sales data and incremental points of distribution to boost in-store sales. Now, we’re taking it a step further by exploring how Wiser’s tools empower brands to combine sales and execution data to further optimize sales and retail performance. By integrating real-time insights, brands can better understand how execution at the store level impacts sales and make data-driven decisions that improve both product visibility and sales effectiveness.
The Power of Combining Sales and Execution Data
Leading brands recognize that improving sales effectiveness requires more than just having access to sales data. By combining syndicated POS data with execution data, brands gain a fuller picture of what drives success at the store level. This allows headquarters and field teams to correlate store conditions (like product placement, promotion compliance, and availability) with actual sales performance, leading to smarter, faster decision-making.
Execution Analysis: Understanding the relationship between in-store execution and sales is critical. For example, if certain regions or stores have lower-than-expected sales despite good product availability, there could be issues with compliance, promotional execution, or product placement. With Wiser, brands can:
- Correlate sales and execution data to uncover what’s driving (or limiting) sales.
- Identify trends in promotion execution or availability that may be affecting performance.
- Pinpoint areas where execution gaps exist and allocate field resources to high-priority regions for maximum impact.
This correlation helps brands not only improve their existing strategies but also evaluate where resources—such as more time spent on promotional compliance—would drive the highest sales potential.
Targeted Execution: Precision in Action
Wiser’s tools allow brands to go beyond high-level strategy and focus on store-specific execution. When execution doesn’t translate into expected sales, the system flags these discrepancies, enabling teams to take targeted action. For instance:
- Customizing approaches for different markets or accounts based on the interaction between execution factors (such as placement, assortment, and promotions) and consumer behavior.
- Measuring the effectiveness of execution variables like displays, signage, and placement, which are highly correlated with increased sales. For example, Wiser allows brands to refine their promotional strategies by analyzing which elements of a promotion—whether it’s the visibility of a display or the timing of a sale—are most strongly driving sales.
Enhancing Retail Collaboration: A Data-Backed Approach
Strong retailer collaboration is crucial to driving category growth and securing better product placement, promotions, and even support for new product launches. With Wiser’s sales and execution data, brands can demonstrate the tangible impact that improved execution has on sales, leading to better collaboration on merchandising strategies and promotional planning.
For example:
- By showing that increased product availability or improved compliance with promotional displays has directly led to sales growth, brands can present data-backed recommendations for future promotions.
- During a new product launch, real-time performance tracking allows teams to adjust their strategies quickly, confirming product success with sales data and modifying their approach based on early execution feedback.
Empowering Field Teams with Data
Equipping field reps with actionable data directly in the field transforms them into data-driven decision makers. Wiser’s integrated mobile workflow gives reps access to real-time insights, empowering them to make in-the-moment adjustments that impact store-level sales. Here’s how Wiser’s solutions enhance the rep’s decision-making process:
- In-store ordering and product authorization: Reps can use Wiser’s mobile interface to understand which products are performing well and make immediate suggestions for additional orders or product expansions.
- Tracking sales opportunities: Reps have detailed breakdowns of sales opportunities, allowing them to recommend the most promising products for prime shelf space or promotional features based on local performance data.
- Consumer insights: By integrating consumer sentiment or crowdsourced data, reps can provide feedback on emerging trends or shifting preferences, making suggestions for new product introductions or adjusting displays to match consumer demand.
For example, if certain stores are underperforming in a specific category, reps can focus on educational efforts to help boost interest and sales, tailoring their approach based on store-specific data.
Closing the Gap Between Execution and Sales
Wiser’s tools allow brands to not only track sales trends but also integrate execution insights to understand why certain stores are outperforming or underperforming. This creates a feedback loop where brands can:
- Continuously refine their execution strategies by identifying which tactics are most successful.
- Use real-time sales data to optimize promotions, ensuring they are executed at the right time and in the right stores.
- Help stores adjust inventory management based on sales trends, ensuring that high-performing products are always available.
Conclusion: The Key to Winning In-Store Sales
By combining sales data with in-store execution insights, Wiser empowers brands to maximize their in-store presence and sales effectiveness. Whether it’s giving reps access to real-time data on the ground or enabling headquarters to correlate sales with execution, Wiser provides the tools brands need to take their in-store performance to the next level.
As brands seek to expand their footprint and improve in-store sales, leveraging these insights is no longer optional—it’s essential for staying competitive in today’s fast-paced retail environment. Wiser helps brands build stronger retail partnerships, increase execution efficiency, and ultimately, drive more sales in-store.
