Brand protection can be a bit of a catch-all term, with the definition depending on who you’ve asked. We like to say that brand protection is the process of protecting your intellectual property from a variety of risks, including counterfeits, …
What You Need to Know About MAP Pricing for Dropshippers
Any brand or manufacturer’s understanding of the online retail landscape would be incomplete without knowing how dropshipping impacts their pricing strategies.
Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand …
October 27, 2020
First-Violator MAP Enforcement: What It Is and Why It’s Not The Best Strategy
Online marketplaces can be extremely powerful revenue-generating channels, but due to their nature, they can also be places where your prices are slashed beyond the acceptable amount. This means diminished margins and possible reputational damage for you.
That’s why you …
April 28, 2020
What is a Unilateral Pricing Policy?
A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product, and may refuse to conduct business with any reseller it catches selling those products under that price.
UPPs give manufacturers …
March 31, 2020
What is Product Serialization?
Across nearly every retail vertical, companies are faced with pressure from regulators and consumers to provide more visibility into their supply chains.
If you’re in this space, chances are you’re well-aware of the push for greater transparency, which stems from …
March 24, 2020
How Small Teams Can Enforce Minimum Advertised Price Violations
You’ve got great ideas, but you don’t always have the bandwidth to do them. When it comes to minimum advertised price monitoring, a smaller team doesn’t mean you can’t implement, monitor, and enforce MAP pricing across your reseller network.
The …
March 10, 2020
Can You Prevent MAP Violations with a Trap Buy Program?
There’s no way around it: minimum advertised price, or MAP, violations are not fun. And it’s not always easy to stop them, especially if you sell on hyper-competitive eCommerce marketplaces such as Amazon and Walmart.
For example, say you …
February 25, 2020
What is the Grey Market and How to Reduce Grey Market Sales
Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel and know exactly who your sellers are. Of course, we don’t live in a perfect world.
Somewhere mixed in with …
November 5, 2019
What is Direct-to-Consumer and How to Balance D2C with Wholesale
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell.
As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Importantly, a winning direct-to-consumer …
October 15, 2019