There’s an old saying that goes, “the perfect is the enemy of the good.”
Essentially, in all the time you spend trying to get something done perfectly on the first try, you could have aimed for “good” and iterated your …
What is Prestige Pricing and Is It Right For You?
Why are some people willing to pay seemingly sky-high prices for certain items?
In some cases, it could be they believe price and quality are intimately linked. Or maybe they want to splurge on something to show off to their …
January 5, 2021
What is 4PL and How Can Your Brand Find the Best Partner?
Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can …
December 29, 2020
What is 3PL and Should Your Brand Consider It?
As an eCommerce or direct-to-consumer business, you don’t have the luxury of working with retail partners that can help with shipping, warehousing, distribution, and other key supply chain tasks.
You might be able to get away with keeping your …
December 15, 2020
How to Win the Walmart Buy Box
When you think of online marketplaces, the first name that probably pops into your head is Amazon.
It’s true that Amazon is the biggest online marketplace, but you should be willing to look beyond the eCommerce giant if you want …
November 24, 2020
What is SKU Rationalization and How Can You Get It Right?
One of the clearest signs that a brand is growing is when it can release new products, new variations on the old favorites, and entirely new product lines from the brand.
Being in a position to release new products is …
November 10, 2020
Dynamic Pricing and Price Discrimination: What’s the Difference?
Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different.
Both involve changing the price of a product or service depending on market conditions or customer …
What Are Inelastic Products and How Do They Impact Pricing Strategy?
Have you ever loved a product so much that you would buy it at any price? Would you be willing to go without soap if the price increased 100 percent? Have you ever spent more than you’ll admit to your …
October 6, 2020
Every Pricing Strategy You Could Be Using Today
There are countless pricing strategies at your disposal, but not all are created equal. Some strategies are much more effective than others at increasing margins, moving inventory, and keeping customers happy.
To cut through the noise, we’ve created a glossary …
September 22, 2020