Business intelligence or market intelligence is the process of studying, analyzing, and visualizing information related to businesses, products, or markets.
Business intelligence is, therefore, a broad concept that can encompass:
April 20, 2021
Quantity or quality. At the risk of oversimplification, these are the two buckets that make up your eCommerce traffic. You can get a lot of people checking out your brand online. Or you can get the right people.
It’s finding …
April 13, 2021
What is dynamic pricing?
Simply put, dynamic pricing is a flexible strategy to price your products based on a variety of factors, including market demands, price bounds, and seasonality. A good dynamic pricing strategy allows you to reprice quickly and …
April 6, 2021
Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business …
February 22, 2021
How can you be more competitive? Increase sales? Optimize margins and boost profits? These are questions every business has—but that doesn’t mean there are very many easy answers.
One area you can focus on to address the above concerns is …
February 16, 2021
There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees.
This can create a challenge …
February 9, 2021
There’s an old saying that goes, “the perfect is the enemy of the good.”
Essentially, in all the time you spend trying to get something done perfectly on the first try, you could have aimed for “good” and iterated your …
January 12, 2021
Why are some people willing to pay seemingly sky-high prices for certain items?
In some cases, it could be they believe price and quality are intimately linked. Or maybe they want to splurge on something to show off to their …
January 5, 2021
Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can …
December 29, 2020
