In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with …
How to Protect Your Brand Through Pricing
Price management. Sounds fun, right? Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is …
September 14, 2021
How to Build Strong Reseller Networks
How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix …
September 7, 2021
Avoiding the Price Degradation Domino Effect All Brands Fear
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact …
August 24, 2021
How to Plan Margin-Protecting Promotions
Sales, discounts, markdowns, promotions—no matter what form they take, eating into your profits to get your shoppers a little better deal is a necessary part of retail today.
Why is that the case? For starters, shoppers have more tools at …
August 17, 2021
[Webinar] The Super Coffee Story: Unlocking Field Team Success and Retail Sales Execution
How does your brand look inside brick-and-mortar stores? Are your displays and promotions set up properly? Did your products actually make it to the shelf? Are your field teams focusing on the efforts that will impact your bottom line?…
August 11, 2021
9 Reasons to Stop Manual Repricing
How can you keep your eCommerce site competitive? The answer for retailers today is with frequent price changes, also known as repricing. This makes sense—plenty of the biggest retailers, like Amazon and Best Buy, change their prices multiple times …
August 3, 2021
How to Treat Pricing Like a Brand Guardian
When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries of what’s feasible within an industry? An innovative pricing strategy?
No matter what you think of first, there are …
July 27, 2021
Consumer Behavior: The Data to Better Understand Your Shoppers
Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really.
The first step toward better understanding your consumer is to identify your buyer personas. Consumers evolve and, if you know …
July 23, 2021