One of the clearest signs that a brand is growing is when it can release new products, new variations on the old favorites, and entirely new product lines from the brand.
Being in a position to release new products is …
Dynamic Pricing and Price Discrimination: What’s the Difference?
Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different.
Both involve changing the price of a product or service depending on market conditions or customer …
What is Point-of-Purchase Marketing?
Most shoppers are familiar with the experience of going into a store for something specific and walking out with more than they intended.
How does this happen? One of the prime reasons is strong point-of-purchase marketing.
Point-of-purchase (POP) marketing targets …
November 3, 2020
What You Need to Know About MAP Pricing for Dropshippers
Any brand or manufacturer’s understanding of the online retail landscape would be incomplete without knowing how dropshipping impacts their pricing strategies.
Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand …
October 27, 2020
What Are the Differences Between Syndicated Data and Wiser Solutions Data?
Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors. But not all data is created equally. Some provide more general information on the overall market, while other datasets are …
October 20, 2020
What Are Trade Promotions and How Can You Make Yours a Success?
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers.
Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you …
October 13, 2020
What Are Inelastic Products and How Do They Impact Pricing Strategy?
Have you ever loved a product so much that you would buy it at any price? Would you be willing to go without soap if the price increased 100 percent? Have you ever spent more than you’ll admit to your …
October 6, 2020
[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register
Do have questions around how to improve in-store execution? How to get better visibility into retailers? What can be done to optimize shelf conditions such as availability, planogram compliance, display compliance, and more?
We have answers in this webinar, held …
October 2, 2020
Are Weekend Blind Spots Bad for Your Brand?
Everyone loves the weekend. For brands, however, there’s cause for concern when the work week officially ends. Weekends are prime sales hours, but many brands have a difficult time getting visibility into what’s going on on the retail side of …
September 29, 2020