One of the clearest signs that a brand is growing is when it can release new products, new variations on the old favorites, and entirely new product lines from the brand.
Being in a position to release new products is …
Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
One of the clearest signs that a brand is growing is when it can release new products, new variations on the old favorites, and entirely new product lines from the brand.
Being in a position to release new products is …
November 10, 2020
Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different.
Both involve changing the price of a product or service depending on market conditions or customer …
Most shoppers are familiar with the experience of going into a store for something specific and walking out with more than they intended.
How does this happen? One of the prime reasons is strong point-of-purchase marketing.
Point-of-purchase (POP) marketing targets …
November 3, 2020
Any brand or manufacturer’s understanding of the online retail landscape would be incomplete without knowing how dropshipping impacts their pricing strategies.
Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand …
October 27, 2020
Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors. But not all data is created equally. Some provide more general information on the overall market, while other datasets are …
October 20, 2020
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers.
Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you …
October 13, 2020
Have you ever loved a product so much that you would buy it at any price? Would you be willing to go without soap if the price increased 100 percent? Have you ever spent more than you’ll admit to your …
October 6, 2020
Do have questions around how to improve in-store execution? How to get better visibility into retailers? What can be done to optimize shelf conditions such as availability, planogram compliance, display compliance, and more?
We have answers in this webinar, held …
October 2, 2020
Everyone loves the weekend. For brands, however, there’s cause for concern when the work week officially ends. Weekends are prime sales hours, but many brands have a difficult time getting visibility into what’s going on on the retail side of …
September 29, 2020