Brand protection can be a bit of a catch-all term, with the definition depending on who you’ve asked. We like to say that brand protection is the process of protecting your intellectual property from a variety of risks, including counterfeits, …
What to Look for in Retail Audit Companies
You need to connect with shoppers inside brick-and-mortar retail stores, whether you’re a brand manufacturer or a retailer, whether your reach is national, regional, at the biggest big-box stores, or the smallest mom-and-pop shops.
The good news is that there …
March 2, 2021
9 Ways to Optimize Your Pricing Strategy & Boost Profits
Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business …
February 22, 2021
Third-Party Certification and Label Effectiveness In Purchase Decisions: Is It Worth the Investment?
During any given shopping trip, consumers can be exposed to thousands of products on the shelf. As you can imagine, this often triggers intense decision fatigue, described as the “feeling of being too tired to make choices and wanting, instead, …
What You Need in Repricing Software
How can you be more competitive? Increase sales? Optimize margins and boost profits? These are questions every business has—but that doesn’t mean there are very many easy answers.
One area you can focus on to address the above concerns is …
February 16, 2021
What is Price Image? Quick Guide for Brands and Retailers
There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees.
This can create a challenge …
February 9, 2021
What is a Perfect Store? Create a Strategy That Wins with Consumers
For a shopper, not much thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and checking out with no hassle. Behind the scenes, however, is a completely different story.
For brands and retailers, …
February 2, 2021
2 Ways CPG Marketers Can Win With Data in a Post-Cookie World
The only way that brands can understand their customers is by collecting data, but a recent shakeup that aims to improve consumer privacy and control is cutting off one key source: third-party cookies.
Simply put: the phasing out of third-party …
January 26, 2021
Direct Store Delivery vs. Warehousing: Which is Right for Your Brand?
Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said for letting your retail partners own the distribution to individual stores?
This is a question every brand and manufacturer has …
January 19, 2021