In journalism, an article needs to address the five “W’s”, who, what, when, where and why in order to successfully engage readers. In order for your online store to be successful and engaging, you also need to be able to …
Dynamic Pricing, Flexible Pricing – The Best of Both Worlds
You like dynamic pricing, you fully understand its value to your online establishment and you stay on top of all news related to dynamic pricing. You use a repricing solution to allow you to truly have dynamic pricing. Your …
November 25, 2013
How Showrooming Affects Ecommerce Merchants
Many ecommerce merchants believe that customers showrooming in traditional retail shops and then purchasing online can help their business. However, a deeper analysis on the effects of this trend may change your mind. While showrooming may increase your website’s sales …
October 21, 2013
Google Product Search API – Retired. So?
Google has been doing some “Spring Cleaning”, and while spring-cleaning for most of us tends to happen once during the spring, for Google, this has been ongoing since 2011. They have retired 70 features or services since they have begun …
September 30, 2013
Amazon vs eBay: 7 Key Differences to Consider
Amazon vs eBay: 6 Key Differences to Consider
September 5, 2013
Top 5 eBay Repricing Hacks
For retailers grossing 1-5 million on a yearly basis, eBay is a battlefield that they cannot afford to lose: the popular marketplace is the arena for nearly one quarter of small and medium retailers’ sales. As a recent report …
July 22, 2013
From Competitive Pricing to Competitive Advertising: How to Execute a Competitive and Profitable Online Ad Strategy
This is a guest post by Jana Fung, Marketing Manager at MixRank.
Pricing is just one part of the 4 P’s of the marketing mix. There’s also product, place and promotion. Since you already have the product and …
May 23, 2013
“Everyday Low Pricing” vs. “Dynamic Pricing Strategy”
J.C. Penny recently introduced their “Fair and Square Everyday Pricing”, promising simple everyday low pricing for their products and doing away with the traditional dynamic pricing model. The results to date have been dismal, share prices have dropped and …
February 4, 2013
A Unique Way to Drive Shopping Online: Uniqlo
Competitive pricing can only go so far if you can’t get shoppers to your online store. Uniqlo, the baby of Fast Retailing Co. Ltd. has made big waves in the US, after their tremendous success in Japanese and Chinese …
November 7, 2012