F&B Hospitality Professional Q&A – Peter Maldonado

Mobee and Quad Analytix merged to form Wiser Solutions Inc. in 2017. 

Mobee was mentioned in an article posted in Food & Beverage Magazine. Mobee uses the power of crowdsourced intelligence to collect real-time shopper insights for brand manufacturers, retailers, and QSRs.

What are the most important decisions you make as one of the leaders of your organization?

As a small company that has experienced explosive growth in a short period of time, our focus is to scale quickly without losing control. We’ve built an amazing support network of outsourced resources that help to keep us running and growing. By tapping third-parties to handle things like marketing, order fulfillment or data collection, we’re able to stay extremely lean without sacrificing the national coverage we need to be successful. One such resource we’ve found extremely valuable is Mobee, an application that uses crowdsourcing to collect invaluable insights in retail stores that sell our products. This technology allows a small company like ours to have “boots on the ground” nationwide, quickly and at low cost.”

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Min-Jee Hwang

Min-Jee is the former Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.

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