There’s an old saying that goes, “the perfect is the enemy of the good.”
Essentially, in all the time you spend trying to get something done perfectly on the first try, you could have aimed for “good” and iterated your …
What is Prestige Pricing and Is It Right For You?
Why are some people willing to pay seemingly sky-high prices for certain items?
In some cases, it could be they believe price and quality are intimately linked. Or maybe they want to splurge on something to show off to their …
January 5, 2021
What is 4PL and How Can Your Brand Find the Best Partner?
Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can …
December 29, 2020
How Direct-to-Consumer Brands Can Win In-Store
Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world.
While online retail channels were a great way to build their businesses …
December 22, 2020
What is 3PL and Should Your Brand Consider It?
As an eCommerce or direct-to-consumer business, you don’t have the luxury of working with retail partners that can help with shipping, warehousing, distribution, and other key supply chain tasks.
You might be able to get away with keeping your …
December 15, 2020
What is a Category Reset
When your computer isn’t working properly, oftentimes the best thing to do is restart it. The same goes for retail categories. If you’re not seeing the performance you expect, sometimes a good reset is all you need to get things …
December 8, 2020
How to Become a Category Captain
Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of product suddenly had multiple, similar competing products.
This gave consumers more choices, but it also dramatically increased the complexity of …
December 1, 2020
How to Win the Walmart Buy Box
When you think of online marketplaces, the first name that probably pops into your head is Amazon.
It’s true that Amazon is the biggest online marketplace, but you should be willing to look beyond the eCommerce giant if you want …
November 24, 2020
What’s the Difference Between Line Extension and Brand Extension?
Growth is the name of the game in retail and it is only possible by experimenting over time to match your offerings with evolving customer needs. There are two distinct ways of branching out: line extension and brand extension. They …
November 17, 2020