Brands and retailers face many obstacles when forming a pricing strategy. Often, they are so focused on looking at their own images and internal goals that they forget to keep an eye on competitors.
But there are many advantages when …
5 Questions to Ask When Choosing Your MAP Platform
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brand’s product for. This doesn’t mean that this is the lowest price that they can sell it for, but MAP policies establish the lowest …
May 24, 2022
What You Need Out of Your Price Comparison Software
In the world of modern retail, most shoppers prefer to compare product prices before making any final purchases. But price comparison software isn’t just for customers, as there are many benefits that brands and retailers stand to gain from pricing …
May 17, 2022
Unauthorized Sellers: Identify Violators and Protect Your Brand
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers …
April 12, 2022
Why You Should Respond to Customer Reviews—And How to Do It Right
Potential customers can look up reviews for any product they may come across either online or in-store. For many, what they find in those reviews could be the deciding factor in making their purchase.
It’s in your company’s best interest …
April 5, 2022
What is Image Recognition in Retail?
In-store success is often won at the shelf. For a shopper to choose your brand out of a sea of competitors, your products need to make it to the shelf, be displayed correctly, be re-stocked when needed, and many other …
March 1, 2022
Direct Store Delivery vs. Warehousing: Which is Right for Your Brand?
Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said for letting your retail partners own the distribution to individual stores?
This is a question every brand and manufacturer has …
February 8, 2022
On-Shelf Availability Terms, Definitions, and Differences
In the CPG industry, there are a handful of terms pertaining to issues around on-shelf availability. Unfortunately, some terms are used incorrectly, causing confusion. To help keep everyone aligned we’ve defined each term and added a graphic outlining the key …
January 26, 2022
Is Defective Packaging Losing You Sales?
Does this sound familiar? Sales in one of your retailers are down year-over-year, but steady or up with your other partners. This is a common, yet incredibly frustrating, challenge. What happened to make sales decrease in Walmart, but not Target? …
January 12, 2022