Does this sound familiar? Sales in one of your retailers are down year-over-year, but steady or up with your other partners. This is a common, yet incredibly frustrating, challenge. What happened to make sales decrease in Walmart, but not Target? …
eCommerce Product Page SEO Basics
What good is a product if nobody knows it exists? This is the driving force behind search engine optimization, or SEO—you have to connect your audience to your brand. You can’t expect shoppers to know everything you sell and how …
December 7, 2021
How to Maximize POP Retail Sales During Holidays
There’s always a holiday right around the corner—Christmas, Easter, July 4th, and so on—which means you’ve got a marketing campaign in the works for your in-store channel.
What we want to talk about today is point-of-purchase marketing, or POP …
November 17, 2021
Loss Leader Pricing: What You Need to Know
Shoppers are always on the hunt for that “too good to be true” price, but what about from the other side? Should brand manufacturers and retailers be just as eager to set a too-good-to-be-true price as shoppers are to find …
November 16, 2021
Pricing Tools Explained: Which Option Solves Your Pricing Challenges?
The world of pricing can be a little complicated. Not only do you have to manage a long list of products, but you have to compete with the Amazons and Walmarts of the world. You have to satisfy demanding customers …
November 2, 2021
How to Get the Most Out of Your Next Temporary Price Reduction
Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should use a TPR, but when.
Promotions influence shopper behavior, and consumers are conditioned to search for the best deals …
October 12, 2021
What is Image Recognition in Retail?
In-store success is often won at the shelf. For a shopper to choose your brand out of a sea of competitors, your products need to make it to the shelf, be displayed correctly, be re-stocked when needed, and many other …
October 6, 2021
Avoiding the Price Degradation Domino Effect All Brands Fear
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact …
August 24, 2021
How to Plan Margin-Protecting Promotions
Sales, discounts, markdowns, promotions—no matter what form they take, eating into your profits to get your shoppers a little better deal is a necessary part of retail today.
Why is that the case? For starters, shoppers have more tools at …
August 17, 2021