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What’s in your tool kit for capturing consumer insights? Odds are, the methods at …
July 20, 2021
How efficient are your field teams on a daily, weekly, or monthly basis? If you’re like most brands, the answer is “not very.” And that’s OK—we’re not here to judge. But we are here to help you get more confident …
July 13, 2021
Do you know what’s going on with your brand inside every store you’re in? Alright, in fairness that’s a tough question for anyone. How about this—do you know what’s going in inside the stores that have the biggest impact on …
June 29, 2021
Do you help hundreds or thousands of businesses get the tools, materials, and products they need to serve their customers? Are you the link between manufacturers, retailers, and wholesalers to improve relationships and keep the wheels of commerce spinning?
If …
June 22, 2021
Do you work on behalf of dozens of brands to get their products onto retail store shelves? Do you work on establishing quality relationships with retailers and brand manufacturers, upping your knowledge of the retail landscape, and propping up emerging …
June 15, 2021
The in-store shopping experience can be quite different depending on what type of store you operate—a few of the more popular channels include home improvement, grocery, mass-market, drug, and dollar. But how exactly do these experiences differ? And how do …
May 28, 2021
As a brand, do you have a way to get your products into new stores? Do you know what your products look like inside existing locations? Have a way to measure how product placement affects the bottom line?
If you …
May 18, 2021
The biggest challenge for most consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) companies is retail execution. In fact, the average CPG/FMCG company loses over 20 percent-plus of total sales opportunity and is at the highest risk of getting product …
April 20, 2021
What frequency should you be auditing your stores?
Wiser is working with several companies that are using their own field teams to conduct store audits. We also have several companies that use outsourcing or crowdsource as a way to monitor …
