Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world.
While online retail channels were a great way to build their businesses …
December 22, 2020
When your computer isn’t working properly, oftentimes the best thing to do is restart it. The same goes for retail categories. If you’re not seeing the performance you expect, sometimes a good reset is all you need to get things …
December 8, 2020
Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of product suddenly had multiple, similar competing products.
This gave consumers more choices, but it also dramatically increased the complexity of …
December 1, 2020
Growth is the name of the game in retail and it is only possible by experimenting over time to match your offerings with evolving customer needs. There are two distinct ways of branching out: line extension and brand extension. They …
November 17, 2020
Most shoppers are familiar with the experience of going into a store for something specific and walking out with more than they intended.
How does this happen? One of the prime reasons is strong point-of-purchase marketing.
Point-of-purchase (POP) marketing targets …
November 3, 2020
Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors. But not all data is created equally. Some provide more general information on the overall market, while other datasets are …
October 20, 2020
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers.
Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you …
October 13, 2020
Everyone loves the weekend. For brands, however, there’s cause for concern when the work week officially ends. Weekends are prime sales hours, but many brands have a difficult time getting visibility into what’s going on on the retail side of …
September 29, 2020
It’s no secret that retail has faced enormous challenges over the last few years. From changing customer habits and the rise of direct-to-consumer to COVID-19 upending every reasonable expectation the retail industry had for 2020, successful brands and retailers have …
September 15, 2020
