Retail Auditing

Brick-and-mortar shoppers are more mission-oriented than ever before. They know what they want, and they’re going to get in and get out. Will they be checking out with your products in their carts?

The answer to that question is centered …

Shelf placement. There’s a good chance just reading those words triggers a flashback to an argument over the best location on the shelf for a new product. It’s no secret that shelf placement is valuable for both brand manufacturers and …

You need to connect with shoppers inside brick-and-mortar retail stores, whether you’re a brand manufacturer or a retailer, whether your reach is national, regional, at the biggest big-box stores, or the smallest mom-and-pop shops.

The good news is that there …

During any given shopping trip, consumers can be exposed to thousands of products on the shelf. As you can imagine, this often triggers intense decision fatigue, described as the “feeling of being too tired to make choices and wanting, instead, …

For a shopper, not much thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and checking out with no hassle. Behind the scenes, however, is a completely different story.

For brands and retailers, …

Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said for letting your retail partners own the distribution to individual stores?

This is a question every brand and manufacturer has …

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world.

While online retail channels were a great way to build their businesses …

When your computer isn’t working properly, oftentimes the best thing to do is restart it. The same goes for retail categories. If you’re not seeing the performance you expect, sometimes a good reset is all you need to get things …

Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of product suddenly had multiple, similar competing products.

This gave consumers more choices, but it also dramatically increased the complexity of …