Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brand’s product for. This doesn’t mean that this is the lowest price that they can sell it for, but MAP policies establish the lowest …
Unauthorized Sellers: Identify Violators and Protect Your Brand
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers …
April 12, 2022
Why You Should Respond to Customer Reviews—And How to Do It Right
Potential customers can look up reviews for any product they may come across either online or in-store. For many, what they find in those reviews could be the deciding factor in making their purchase.
It’s in your company’s best interest …
April 5, 2022
Is Defective Packaging Losing You Sales?
Does this sound familiar? Sales in one of your retailers are down year-over-year, but steady or up with your other partners. This is a common, yet incredibly frustrating, challenge. What happened to make sales decrease in Walmart, but not Target? …
January 12, 2022
How to Build Strong Reseller Networks
How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix …
September 7, 2021
Avoiding the Price Degradation Domino Effect All Brands Fear
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact …
August 24, 2021
What the Best Brand Protection Software Can Do for You
Brand protection can be a bit of a catch-all term, with the definition depending on who you’ve asked. We like to say that brand protection is the process of protecting your intellectual property from a variety of risks, including counterfeits, …
March 9, 2021
What’s the Difference Between Line Extension and Brand Extension?
Growth is the name of the game in retail and it is only possible by experimenting over time to match your offerings with evolving customer needs. There are two distinct ways of branching out: line extension and brand extension. They …
November 17, 2020
What You Need to Know About MAP Pricing for Dropshippers
Any brand or manufacturer’s understanding of the online retail landscape would be incomplete without knowing how dropshipping impacts their pricing strategies.
Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand …
October 27, 2020