How Smartphones Help Retailers Do Mystery Shopping Better

Feature in MultiChannel Merchant

Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience. Mystery shopping is a secret weapon of sorts, allowing retailers to recruit shoppers to visit specific stores to make and record observations about everything from customer service to display compliance. In the old days, this was done with a pencil and a clipboard, but just as smartphones with geo-location replaced paperback road atlases, mobile technology is bringing a new normal to the industry.

Read the full article at How Smartphones Help Retailers Do Mystery Shopping Better

Min-Jee Hwang

Min-Jee is the former Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.

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