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How Wiser Can Help You Master Your Amazon Assortment

Monitoring your competition on the Amazon marketplace can be a lot like swimming against the current of the river it’s named after. An Amazon seller can experience some turbulence based on changes in their competitors’ prices, inventory, and more. Staying on top of these changes is challenging, but Wiser’s Amazon assortment tool can help sellers stay afloat and keep up with the current.

The Amazon assortment feature’s functions are found in its name. In a nutshell, it helps sellers on Amazon optimize their assortment to stay competitive. This includes adding a product because it’s a popular item that a competitor is selling, or dropping a product that is selling at a low price that would minimize margins.

But why limit your assortment to Amazon? Retailers with their own webstores have to compete with the marketplace as well, especially in categories like electronics. Luckily, Amazon assortment can be integrated with webstore sellers as well. It can analyze ratings and star counts to give you an idea of how successful the most popular products are. The same goes for Amazon sellers. No one wants to sell products with low demand, so Amazon assortment will tell you reviews and ratings of the product.

Product popularity rotates frequently. On Amazon, the top 100 selling products change on an hourly basis, and a daily basis for most webstores. Since the nature of the most popular products is unpredictable, Wiser determines the product’s popularity by measuring how long it has been on the list, as well as its average ranking on the list. For example, if a product is number one on the top 100 list for 30 days in a row, you know it’s a hot item. But, if 300 sellers carry that product, you may want to avoid selling it.

Amazon assortment integrates with your WisePricer account to deliver potential prices for your products. Once you input the cost of the product from your future supplier, we can recommend a selling price. The estimated margin can then help you decide to carry the product. It can also tell you if the product is not worth selling if the competition’s prices are just too low to compete with.

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Wiser can also pair you up with one of our professional pricing analysts to work with you to find the best opportunities in your assortment, and make personal product recommendations to add to your assortment. This advice can help you optimize your assortment to only carry products that will benefit your bottom line.

Optimizing your assortment on Amazon is impossible to do on your own. Amazon assortment will help you find opportunities to add more products to your inventory, and WisePricer can help determine the assortment’s likelihood of success. Amazon is an intense marketplace to sell on, but we’re here to make sure you have all of your bases covered.

Contributing Writer: Brian Smyth

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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