In an omnichannel world, retailers must be able to meet shoppers on their preferred channel in order to gain and sustain their loyalty. Here at Wiser, we’ve just written up a whitepaper to help retailers tackle the topic of Why BOPIS is Necessary for Omnichannel Engagement.
BOPIS, or buy online pick up in-store, is gaining steam in the industry, as a recent Retail TouchPoints report suggested that 90 percent of retailers will offer BOPIS by 2021. And shoppers are taking note. In fact, NRF found that of the shoppers that were aware of BOPIS, 72 percent had made use of the technology. So, what’s the next step for retailers?
That’s where our latest whitepaper comes in. It offers a rundown of how BOPIS evolved, what technology is involved in the service, and how to offer it competitively. Here’s a quick preview of what you’ll find in this whitepaper:
“BOPIS creates a unified shopping experience that connects consumers to their products quickly and efficiently while giving brick and mortar retailers an advantage over online retailers if implemented well. Now that this has become a commonplace feature employed by almost all major retailers, how can one differentiate itself in the marketplace and ensure consumers are using its BOPIS strategy over others?”