Mobee and Quad Analytix merged to form Wiser Solutions Inc. in 2017.
Brick and mortar retail is a competitive environment. Retailers are up against marketplaces like Amazon, and web-stores alike. While eCommerce does account for 10 percent of retail revenue, the majority of shopping is still done at physical locations. Retailers are now employing hundreds of different technologies to keep up with digital commerce. Tech companies are now creating integrable systems, such as shelf stocking machines, foot traffic counters, and mobile apps that monitor a store’s performance. These companies are helping to drive the direction of how retailers interact with the consumer base.
CB Insights identified the companies creating these new technologies and the role they play in creating new opportunities for retailers. Wiser’s mobile application helps brands and retailers with ‘visual shelf monitoring’ by providing a 360-degree view of any location nationwide. Our surveys can be designed to capture data regarding any aspect of a store from employee compliance to the pricing of specific products over time.
The information we collect is then presented to our clients layered with insights. Our data crowdsourcing platform is constantly expanding and creating new ways to derive the data needed to gain a competitive edge for brick-and-mortar retailers.
Contributing writer: Gabrielle Winant