It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales.
This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as straightforward as it used to be, with online marketing playing a larger role, and more back-to-school deals than ever before.
Below is an infographic from our friends at The Shelf
. And just to kickstart the statistical fun, here are a few key stats:
- 40% more purchases were influenced by deal hunting last year
- 46% of shoppers said that price was one of their main deciding factors
- 62% of shoppers plan to spend less than they did last year
- 9.9% of shoppers said their purchases were influenced 100% by deals
See the rest below!