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Make Your Store Less Spooky with These Scream-Worthy Online Merchandising Strategies

Halloween is just around the corner, so why not celebrate it with some merchandising strategies that are so useful you could scream? Merchandising adds personality to your business, and it’s also incredibly important for your conversion rates. Conversions are crucial, and implementing these merchandising strategies can boost them faster than a bat’s transformation into a vampire.

While many retailers are a little spooked by direct interaction with their customers, you should know that social media isn’t scary. It’s important to address your customers’ complaints and acknowledge compliments given to your business. Approximately 5 out of 6 millennials connect with companies on social networks, so capitalize on their incredible spending power.

You also want to offer accurate product recommendations to your shoppers. Could you imagine offering a vampire garlic? They’d be running out of your store faster than a group of pre-teens escaping a haunted house after seeing a ghost! Timely and effective product recommendations can increase average order value up to 50%, conversions by 150%, and improve revenue by 300%. Utilize cart data to offer on-point product recommendations to your customers.

There are plenty of other ghoulish-themed tips and advice in our new infographic, check it out below!

infographic-hallowmerch

Angelica Valentine

Angelica Valentine is a former Marketing Manager at Wiser, the leading provider of actionable data for better decisions, and a contributor to VentureBeat, Business Insider, The Future Customer Engagement and Commerce, and more. She holds a BA from Barnard College of Columbia University.

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