Wiser Hires Former Evidon Exec, Mark Rudolph, As CRO

To be the best, you’ve got to attract the best and today was no exception. Mark Rudolph, a twenty year veteran of enterprise software sales, marketing, and operations joined us as our new Chief Revenue Officer.  Prior to Wiser, Mark was the Chief Operating Officer at Evidon, Inc. (formerly known as Ghostery), where he led go to market for the company developing them into the leader in digital governance solutions resulting in Ghostery being acquired by Cliqz (A Hubert Burda Media Company) in January 2017, and Evidon being acquired by Crownpeak in July 2017.

Prior to Evidon, Mark was at Gomez, where he was Vice President of Sales & Customer Success for the Americas, which in 2009, was acquired by Compuware. Mark started at Gomez in 1999, and held various sales/sales management positions, and was considered an integral part of the organization which helped drive Gomez into becoming the leading external performance monitoring provider. Mark holds an MBA from Boston College, as well as a BS in Management from The Georgia Institute of Technology.

Wiser Hires Former Evidon Exec, Mark Rudolph, as CRO

A recognized leader in SaaS-based solutions, Rudolph joins the Wiser team to scale the company’s retail analytics platform

BOSTON (Dec. 4, 2017) – Wiser, a retail analytics platform delivering actionable data for better decisions, has hired sales and business development veteran Mark Rudolph as its chief revenue officer (CRO). With more than 20 years of experience with software as a service (SaaS) solutions, Rudolph will oversee all global sales activities for Wiser.

“We are excited to have someone of Mark’s caliber on the Wiser team and welcome him to our growing Boston office,” said Hal Charnley, President of Wiser. “Mark brings the right expertise in SaaS to help us expand into new vertical markets where scalable, efficient data collection and actionable insights are fundamental to success.”

Prior to Wiser, Rudolph was chief operating officer (COO) at Evidon, Inc. (formerly known as Ghostery), where he had global responsibility across all core functions of sales, customer success, professional services, product strategy/management, product marketing, demand generation and go-to market strategy. He developed Evidon into a leader in digital governance solutions, resulting in the company being acquired by Cliqz and Crownpeak in 2017. Rudolph earned an MBA from Boston College, as well as a BS in Management from The Georgia Institute of Technology.

“I’m looking forward to joining Wiser as they create the next leader in retail analytics,” said Rudolph. “There are many retail technology startups out there, but none provide actionable, omnichannel data for brand and retail clients. Wiser is the total package, and I’m thrilled to be part of their journey.” Wiser Solutions, Inc. launched in August 2017 with an all-in-one analytics platform for retail. Created from the merger of retail technology firms, Quad Analytix and Mobee, Wiser eliminates the need for point solutions, allowing brands and retailers to collect, analyze and act on data with workflow software, across their online and offline footprints. Wiser serves nearly 30 Fortune 200 retailers and some of the world’s most recognizable brands.

Today, Wiser serves the retail and financial services industries, but plans to deliver a global solution to enhance decision making for many other markets. The company has more than 130 employees and will expand its team significantly in 2018 through continued organic growth and M&A. Wiser is headquartered in San Mateo with locations in Boston, London and Tel Aviv, and numerous field sales offices throughout the U.S. Learn more and schedule a demo at www.wiser.com.


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Min-Jee Hwang

Min-Jee is the former Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.

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