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Mobee Featured in The Sourcing Journal Online

Mobee’s CEO, Hal Charnley, was recently featured in an article in The Sourcing Journal Online. We use the power of crowdsourced intelligence to collect real-time shopper insights for brands, retailers, and QSRs.

“Online sales accounted for more than a third (36.2%) of total retail sales growth in 2015, according to data from the U.S. Commerce Department. So with less people spending offline, and e-commerce ever on the rise, are sales associates going the way of the dodo? Not according to Mobee CEO Hal Charnley.

‘Sales associates are, arguably, the most strategic competitive advantage a retailer has,’ Charnley said. ‘When properly trained, an associate can instantly enhance the shopper’s experience and vastly increase the odds of repeat visits.’

Boston-based Mobee, which provides brands and retailers with crowdsourced in-store insights collected from a diverse range of consumers (or “Bees”), aims to help organizations make smarter business decisions. The platform drills down into data and offers actionable, operational acumens so teams can understand what’s happening within a specific region, channel or date range, as well as areas that need improvement.'”

Read the full article here.

Contributing Writer: Chris Angell

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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