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Is Mystery Shopping Dying?

There are plenty of articles on the internet alluding to the death of mystery shopping. Each day new techniques to collect data are coming to the surface and it looks like mystery shopping may be left behind…

But that may not be 100% true. Traditional mystery shopping companies may not be evolving with the modern times but new companies, such as Wiser, are taking advantage of advancing technology and nurturing a new form of data collection.

Mystery shoppers have been taking part in a painstaking process to collect data for the companies they work for. These shoppers would have to remember very specific details on their experiences in a store and when done, have to take time to write out the details from memory on paper. If you’ve ever played the telephone game, you should know recalling an experience from memory may not be the most accurate representation of what actually happened…

In an attempt to solve this issue, traditional mystery shopping companies begun taking advantage of technology advances and created databases on secure websites to have their employees record their data. This process also proved to be a lackluster way to collect data at the store level in real-time.

And that’s when mobile mystery shopping was born.

Wiser has learned to harness the power of geolocation to collect data at the store level in real-time. This new technology allows companies to get an accurate snapshot of various components affecting efficiency and sales of a business at the click of a button. Smartphones are now an integral part of life all across the nation and we scale our Missions to any store in the country. Our system then allows for immediate, actionable, and accurate feedback/alerts to help companies make changes quickly to ensure success!

Contributing writer: Justin Bartlett

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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