This is an image of Wiser's wholesale brand direct to consumer guide.

New Direct to Consumer Guide from Wiser and CPC Strategy

Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. We’ve just wrapped up an eBook with our friends over at CPC Strategy called The Wholesale Brand Disruption Guide. It is full of case studies from brands that have made a dent in the DTC market and actionable tips to help brands that are on the fence gain the insights they need to enter new markets confidently.  

Here are just a few of the things you’ll learn from our joint eBook: 

  • Why you should sell DTC, despite challenges 
  • How to reconcile your wholesale vs DTC channels 
  • Legal issues you need to be aware of 
  • How to start selling DTC with the right prices  
  • And more! 

If you’re ready to learn direct to consumer strategies from leading brands and retail experts, download your free copy 

This is an image of the direct to consumer eBook by Wiser and CPC Strategy.
Want a sneak peek? Here’s a quick teaser of what you’ll find in this new eBook: 

“Selling DTC has one big advantage of giving you control over the buying process. You will be able to run your own promotions, collect emails to send offers to your customers, and control the look and feel of the path to purchase. 

With great power comes great responsibility, and your own webstore can be the testing ground for your pricing and promotions strategies over time. This will help you find your pricing sweet spot to offer shoppers more of what they like best. Taking it a step further, this can also help you revamp your pricing policies with resellers to make sure they are in-line with the data you gather while price testing. Selling DTC gives you much more flexibility to learn what pricing works for your brand in real time and in real situations, instead of simply using market research data.” 

Your free copy is waiting, download it today 

Angelica Valentine

Angelica Valentine is a former Marketing Manager at Wiser, the leading provider of actionable data for better decisions, and a contributor to VentureBeat, Business Insider, The Future Customer Engagement and Commerce, and more. She holds a BA from Barnard College of Columbia University.

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