Your pricing matters more than you realize. It colors consumer perception of your brand for the foreseeable future. If their perception doesn’t align with what they’re looking for, or if your pricing is not optimal, you can say goodbye to those sales. When it comes to your pricing, the minimum advertised price (MAP) you set with resellers is either helping or hurting your brand.
Our new infographic explains why brand and price protection matter in retail today. In addition, we outline strategies for the following:
- Ensure you have the competitive data you need to set an effective MAP policy
- Make resellers uphold your MAP pricing
- What to do when you’re plagued by repeat MAP violators
- How to handle gray market sellers
Check out our joint infographic with Vorys below:
Contributing Writer: Angelica Valentine