New [Infographic] Answers: How Can I Protect my Brand?

Your pricing matters more than you realize. It colors consumer perception of your brand for the foreseeable future. If their perception doesn’t align with what they’re looking for, or if your pricing is not optimal, you can say goodbye to those sales. When it comes to your pricing, the minimum advertised price (MAP) you set with resellers is either helping or hurting your brand.

Our new infographic explains why brand and price protection matter in retail today. In addition, we outline strategies for the following:

  • Ensure you have the competitive data you need to set an effective MAP policy
  • Make resellers uphold your MAP pricing
  • What to do when you’re plagued by repeat MAP violators
  • How to handle gray market sellers

Check out our joint infographic with Vorys below:

Contributing Writer: Angelica Valentine

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Need better data to inform your decisions? Whether in-store or online, Wiser has you covered from pricing to assortment to promotions. Schedule a meeting todayto learn how to turn retail data into action.   

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Min-Jee Hwang

Min-Jee is the Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.