Brands and manufacturers realize that resellers might not always have their best interest in mind. With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, Sater, Seymour and Pease titled, “Why MAP Policies Fail and What You Can Do So That Your Policy Doesn’t.”
In our new whitepaper, you will learn about:
- MAP Monitoring Technology
- Third-Party Unauthorized Sellers
- Implementing an Authorized Reseller Program
- and more!
Here is a sneak peak of what you’ll find in the whitepaper:
“MAP policies are intended to deter authorized sellers from advertising below the manufacturer’s unilaterally stated MAP. While it is important for manufacturers to ensure compliance among authorized sellers, they must be equally concerned with the sellers who are not actually subject to these policies. For a number of reasons, unauthorized sellers have a higher tendency to violate a manufacturer’s MAP policies than authorized sellers. In fact, according to a recent study, 53 percent of unauthorized sellers violate MAP policies, compared to only 15 percent of authorized sellers.”
Don’t wait until resellers undercut you severely and damage your brand value. Instead, stay in the driver’s seat of your brand and discover how you can ensure resellers comply with your MAP policy. Download your free copy today.