Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery shoppers into stores to report back on your brand. The crowd can come in two forms: public and private.
Privately crowdsourced data provides a unique service, allowing you to choose participants from within your own company, among other benefits. Here at Wiser, we’ve put together a comprehensive guide to privately crowdsourced data with our new whitepaper, called The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand.
Here are a few topics that we cover:
- What privately crowdsourced data is
- How privately crowdsourced data can save you time, money, and energy
- The Wiser difference
- And more!
Get a sneak peek of our whitepaper with these excerpts below:
“Crowdsourced data can be collected in two methods: publicly and privately. Publicly crowdsourced data means any consumer can participate in collecting the data, while privately crowdsourced data is restricted to people of your choosing, typically field teams, store associates, or others close to your business more qualified to research detailed compliance queries.”
“Utilizing privately crowdsourced data gives you ultimate compliance coverage, not just coverage during business hours. This means you can regularly monitor distributor compliance levels even if it’s on the weekends, which is the height of retail traffic.”
To read more about how you can leverage privately crowdsourced data today, download our free whitepaper, The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand!